Despite the tragic death of Heath Ledger, the intense ad campaign for The Dark Knight continues. Most of these ads reflect the rather dark and disturbing mood the film is sure to revel in. And for many Bat-fans, this is how it should be. Batman is, at its core, a pretty dark and disturbing franchise about a kid whose parents are murdered and trains for years to become a high-tech vigilante.
But it wasn’t always this way. Despite the gritty origins of the character, ol’ Bats had become a bit watered down by about the mid-1950s. This is due to a number of factors, but chief among them was the restrictions placed on all comics by establishment of the Comics Code Authority in 1954. The height of the character’s neutering came about, however, with the 1966 debut of the Batman television series.
Thanks to the initial success of the show, a feature-length movie was filmed in April/May 1966 and released in July. It was accompanied, naturally, by a host of printed materials such as posters and whatnot. Many of these posters reflect the campy nature of the show and movie. Others are…well, they’re actually rather scary. Let’s take a look…
Here’s a pretty common poster used in the U.S. Not a bad effort, but it’s a rather lazy cut ‘n’ paste job.
Holy nightmare juice, Batman! Leave it to the Germans. I can’t really tell who the villain is supposed to be here. On the left it appears that the Caped Crusader, on some sort of meth high, is gleefully skipping away after leaving poor Robin hanging on a high five. Meanwhile, the Riddler is totally checking out Catwoman’s ass.
Things aren’t looking much better over on the right, where Adam West (who has moved on to Ecstasy) seems to be anticipating the iconic image of Mena Suvari in American Beauty, while lounging atop a Japanese flag.
Ooooh, almost! This poster from Belgium almost had it all. It wisely included live-action shots of Robin, Catwoman, and the Riddler. As a bonus it features images of the Batcopter and Batboat. Can you guess where it went wrong? If you guessed “oddly rendered drawing of Batman with the Amazing Technicolor body odor”, give yourself a gold star.
Just to the southeast, France actually turned in a credible effort. While this type of ad certainly wouldn’t work for today’s Bat-movies, it at least picks a style and sticks with it. At least there’s nothing outright weird or embarrassing here (really, how cool can you make Adam West’s Batman look anyway?). And you just know they so wanted to place a cigarette between Catwoman’s fingers.
And hey, Argentina did an OK job too. Not many points for artistic merit, but it gets the job done.
And finally - I don’t know who put this together but it’s quite clever. I got it from the Bat-Blog. I give you…Batman Began!
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