Retrotisement: Craig Powerplay (featuring Emerson, Lake & Palmer)
Before today I had never even heard of Craig Powerplay, but would’ve guessed he was a legendary hockey player. In fact, it’s the name for a line of automotive stereo equipment produced by (you guessed it) Craig. Back around 1977/78 Craig ran an ad campaign for its Powerplay products featuring a rather diverse group of musicians – Ray Charles, the Beach Boys, and Billy Preston to name a few. This one calls upon the star power of prog rock giants Emerson, Lake & Palmer.
You probably don’t recognize the group without capes or satin kimonos, but that’s them alright.
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clever-title
So, was Craig a decent equipment company that went downhill, or did ELP just jump at a rare endorsement deal, no matter how crappy the company?
Craig Ruled
The Craig PowerPlay series was great for the price. I had a floor mount in my 67 GTO with the 6″ Powerplay in the doors / PP 6×9′s in the rear and a pillow on the console for the ladies. It really rocked out and was built like a tank. Sigh….