Retrotisements: Thanksgiving edition
In terms of marketability, Thanksgiving is important mostly because its end marks the official kickoff of the Christmas shopping season (aka Black Friday). That distinction is becoming more and more meaningless, however, as most stores now trot out their Christmas crap before Halloween. So in that sense, Thanksgiving is really more of a transitional holiday than an end in itself. That’s reflected in advertising for the day, which has a bit of a haphazard feel.
It stands to reason that since Thanksgiving involves gorging, Campbell’s tries to get in on the action. So we have a pair of ads here. The first is straightforward enough, extolling the virtues of turkey noodle soup. And dig that mod outfit! (Campbell’s, 1970)
OK, can someone explain to me how tomato soup (or cream of tomato for that matter) fits in with turkey dinner? And yes, I see the “Soup makes the whole meal taste better” tagline. Oh well, at least the iconic Campbell’s character design is present. (Campbell’s, 1923)
Wow, talk about a different era. In an effort to sell Budweiser, Anheuser-Busch actually had the balls to claim that Native Americans of yesteryear would be proud to see how the grain they used to harvest for their very survival is now used to feed the modern American (white) industrial complex. Better yet, the term “red man” is actually used in the ad copy. That’s especially awesome in retrospect as the little banner at the top says “Great Contributions to Good Taste”.
But in the biggest reach of all, they make a clumsy segue from virtuous corn to it’s “neighbor” barley. Huh? Still, the art is very nice. (Budweiser, 1947)
You know what gets the taste of cranberry sauce and bitter family arguments out of your mouth? Turkish blend tobacco, that’s what! (Omar cigarettes, 1918)
Pages: 1 2
Date: November 12, 2009
Categories: Retrotisements



