Day: June 6, 2017

Brochure Beauties #7: Sea World San Diego, 1964

Brochure Beauties #7: Sea World San Diego, 1964

Ephemera
Today's beauty comes to us from the mid 1960s, during what I think of as the golden age of amusement parks. It dates (I believe) from 1964, when the first Sea World opened in the Mission Bay area of San Diego, California. Located on 22 acres, the original vision for the park was a giant underwater restaurant. I think the amusement park was definitely the way to go. Sea World's owners spared no expense with this brochure, as it has the evocative prose and lush illustrations typical of the best brochures and advertising material of the mid-century period. Behold the beauty of the front cover: Let's take a closer look at that logo, for it is wonderful. Just two colors here, but a great contrast of typefaces. And turning the standard '60s grid globe into a fish? Genius. Bef...