From the heady days of Beatlemania comes this outstanding piece of music retail history. It’s a motorized display produced by Capitol Records to promote the Beatles’ new Help! album and movie. It’s basically nothing more than a two-foot by two-foot box with a set of cardboard hands that pops out, but because it’s the Beatles it automatically becomes cool.

Let’s check it out:

The box with the lid open.

That’s Ringo’s hand with the ring (of course).

outside cardboard cover

Assembly instructions

The closed box with a photo of the Fab Four.

If you want to see this neat little promo item in action, check out this video: