Logo Evolution: Taco Bell

Logo Evolution: Taco Bell

Advertising
Taco Bell was founded in 1962 by Glen Bell, who had owned hot dog stands and other taco stands as far back as 1946. The first Taco-Tia stands opened in the early '50s and were the forerunner of Taco Bell. The first Taco Bell opened in Downey, California on March 21, 1962, and today the franchise boasts over 7,000 locations. As with any of my other logo capsules, dates may not be totally accurate. As is often the case with logos, older logos can stick around in advertising and building design for a while after their official expiration dates. 1962-72 The original Taco Bell logo design had two separate elements -- there was a colorful, blocky wordmark and a festive sombrero/bell sign. This was in widespread use for the first decade of Taco Bell's existence. Despite its first use...
Sears Catalog Goodness #3: Late ’70s Exercise Equipment

Sears Catalog Goodness #3: Late ’70s Exercise Equipment

Ephemera
I know that making fun of 1970s fashion is an easy thing to do, and I certainly enjoy a good bell-bottom or earth tone joke as much as the next guy. But one thing that gets overlooked in '70s jokes is how primitive the home exercise equipment of that time looks compared to now. To illustrate, here are three pages from the Fall 1977 Sears catalog that showcase home workout equipment made up of approximately 86.3% pipes and belts. Let's get physical!
Before We Was Fab: Benny Spellman, “Fortune Teller”

Before We Was Fab: Benny Spellman, “Fortune Teller”

Music
Before We Was Fab looks at some of the best songs of the pre-Beatles era, in search of great singles that have largely been forgotten. If you've heard of Benny Spellman at all, chances are it's because of his association with groups such as The Rolling Stones, The Who, The O'Jays, or The Hollies -- all of whom covered his songs. As it happens, I was listening to the iconic Who album Live at Leeds and paid particular attention to their live rendition of "Fortune Teller." The Who, as with many English rock bands of the time, had a deep love and appreciation for popular and obscure R&B, and that's where "Fortune Teller" comes in. The song was written by the great Allen Toussaint under the pseudonym Naomi Neville, and was first recorded by Spellman as the B-side of his only hit si
Groovy College Course Catalogs of the 1970s

Groovy College Course Catalogs of the 1970s

Ephemera, Featured Posts
Whether for their graphic design, optimistic photographs, or quaint vintage charm, I always have a blast looking at old college course catalogs. So I'm going to share some of my favorites with you, grouped by decade. Up first are the groovy '70s. Here are one dozen college course catalogs from the Me Decade, covering both undergraduate and graduate schools from small junior/community colleges to well-known and prestigious universities. (All images courtesy the Internet Archive.)
Happy Birthday to It’s the Great Pumpkin, Charlie Brown

Happy Birthday to It’s the Great Pumpkin, Charlie Brown

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One of the greatest television specials of all time, It's the Great Pumpkin, Charlie Brown, is celebrating its 50th birthday this year! Let's take a moment to recognize this essential piece of our childhoods and to pay homage to the man behind it all, Charles M. Schulz. The now-yearly tradition began on October 27, 1966, when CBS debuted the half-hour animated special -- the third such Peanuts show -- as part of its Thursday evening lineup. Here are a few newspaper ads from that day. Now as far as I can tell, the first reference to the Great Pumpkin appeared in the Peanuts comic strip almost exactly 7 years before the show, in October 1959. Here is that strip:
Club 99: Nat King Cole, “Nothing in the World”

Club 99: Nat King Cole, “Nothing in the World”

Music
In Club 99, I look at songs that peaked at position #99 on the Billboard Hot 100 singles chart, and help to put them into context. Together we can decide if the song deserved more success or got too much. The Song: “Nothing in the World" The Artist: Nat King Cole #99 Chart Date: August 11, 1958 Just one week after our last entry peaked at #99 on the Billboard Hot 100, one of the 20th century's greatest crooners grabbed the spot. And my friends, this is about as smooth and sumptuous a recording as we're likely to come across during this project. As far as I can tell, this song was actually the B-side to "Acércate Más (Come Closer to Me)", released on Capitol Records F4004, which itself peaked at #41 in September 1958. In addition to Cole's smoother-than-butter vocals,
A Gallery of Vintage Halloween Costume Slides

A Gallery of Vintage Halloween Costume Slides

Photography
These days preserving memories of Halloween parties and trick or treating is as simple as clicking an icon on your phone. Back in the day it not only meant fumbling with a camera and film, but also finding a way to preserve all those spooky and cute memories. To remind us all of simpler Halloween times, here is a gallery of 13 vintage slides (some Kodachrome) depicting kids (and kids at heart) getting into the Halloween spirit with costumes, jack-o-lanterns, parades, and of course trick or treating for candy!