Retrotisements — 1958 Plymouth New Car Lineup

Print advertisements, brochures, and TV commercials help give us a glimpse into the automotive past. Today’s ad collection shines a spotlight on the 1958 Plymouth domestic American car lineup, which featured three main models — the Plaza, Savoy, Fury, and Belvedere — as well as the Suburban station wagon.

The full-size Belvedere, introduced in 1954, was in its third generation for ’58, and was available as a 2-door hardtop, 4-door sedan, 2-door Club Sedan, and convertible. It was demoted from the top of the Plymouth line in 1956 to make room for the Fury.

The Savoy, also in its fifth year of production, was Plymouth’s mid-line priced vehicle. Three trims were available in 1958 — 2-door and 4-door hardtop, and a 4-door sedan. And then there’s the Plaza, which was the entry-level model for 1958 (its last year of production). Buyers had a 2-door Club sedan or 2-door Business Coupe to choose from, as well as a “Silver Special” edition with a custom silver paint job and silver spear.

Last but not least, there’s the 1958 Plymouth Fury. Immortalized in Stephen King’s Christine, the Fury was limited to around 5,000 units in 1958. Nevertheless, it was clearly the marquee model in the ’58 Plymouth lineup. Around two dozen Furys — along with some converted Belvederes and Savoys — were reportedly destroyed to make Christine. King fans should note that the 1958 Fury was not produced in red, as Buckskin Beige was the only color available that year.

In terms of advertising, Plymouth’s print ads tended to focus on the make in general as opposed to specific models. But when one is clearly shown I’ll point it out.

(To see other car lineup advertisement galleriesclick here. Got a request for other years and makes? Let me know in the Comments section.)

1958 Plymouth — General

Plymouth ad, 02-17-1958
Plymouth ad, 12-16-1957

1958 Plymouth "Money-Ahead" Contest Form

1958 Plymouth "Money-Ahead" Contest Form

This is for the same contest mentioned in the TV spots below. It’s the “Money-Forward” contest, where you can win either a 4-door hardtop Belvedere or a Motorola transistor radio. Neat!

1958 Plymouth contest ad with Bob Hope

Here are some in-show advertisements for Plymouth, who sponsored the short-lived ABC sitcom Date with the Angels (starring Betty White and Bill Williams). I wonder who won the $500 a month for life, and if they’re still around to collect. I really dig the road test with the tray full of food.

Plymouth ad, 5-19-58 feat. the Belvedere
Featured in this ad: the 2-door hardtop Belvedere
Simoniz ad, 03-03-1958
This Simoniz ad features a beautiful red Belvedere.

The quality on this TV spot isn’t the greatest, but it’s worth it for the jingle at the end.

1958 Plymouth station wagon brochure cover
Suburban Station Wagon brochure cover

1958 Plymouth station wagon newspaper ad

1958 Plymouth Suburban station wagon ad

1958 Plymouth Cabana station wagon concept car

1958 Plymouth Cabana station wagon concept car

What strangeness is this? If you haven’t ever seen this on the road, there’s a good reason. This is the 1958 Plymouth Cabana, a concept car in the form of a station wagon. Pretty swell, if you ask me.

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  • Paul Duca

    Another thing about Christine…in the book it is identified as a 4 door sedan. It wasn’t until the following year the Fury line was expanded and slightly downgraded to include 4 doors and a convertible, with the hardtop and ragtop only Sport Fury put at the top (Stephen King was correct in noting the red and white paint scheme was a custom order).

  • Brad

    Our ’58 Fury Wagon was black. Great to see it again. Thanks

  • Miss Iowa

    I can’t wait to show my dad this post. He owned a ’58 Plymouth Fury and no doubt he will be transported back in time when he sees these ads. Thanks so much!

    • I hope he enjoys it! I have fun putting these together I must say.