Retrotisements — 1970 Dodge New Car & Truck Lineup

For my latest car advertisement capsule, I’ve gathered marketing material for the full line of new 1970 Dodge cars, wagons, vans, and trucks. You’ll see vintage print and TV ads for the Dart, Coronet, Polara, Monaco, Charger, Challenger, Super Bee, and more. If you like these great vintage advertisements, you could be Dodge Material!

(To see other car lineup advertisement galleriesclick here. Got a request for other years and makes? Let me know in the Comments section.)

1970 Dodge Dart

The fourth-generation Dart was refreshed somewhat for 1970 and was available in three main trims. There was the basic four-door sedan, the two- and four-door Custom, and the two-door Swinger (available in base or 340 performance models). Owners of the Swinger 340, as well as other Dodge performance models, were invited to join the Dodge Scat Pack Club. For just $3 per year, members received a newsletter, a free performance parts catalog, and “Scat Packages” featuring performance Mopar parts.

In 1970, Dodge created a Scat Pack Club, complete with a newsletter. They also made the Direct Connection parts catalog available to members at no cost, and set up “Scat Packages” of Mopar parts. These included the Showboat (dressup kit), Read-Out (gauges), Kruncher (drag/strip), Bee-Liever (manifold, carb, cam, headers), and Top Eliminator (Six-Pack setup, electronic ignition, electric fuel pump, and cool can.) Club members received the catalog, wallet card, jacket patch, bumper sticker, 40-page guide to auto racing, the monthly Dodge Performance News, and the quarterly Dodge Scat News.

1970 Dodge Dart Swinger 340 ad1970 Dodge Dart Swinger ad

1970 Dodge Dart Swinger ad

1970 Dodge Coronet

The Coronet, in its sixth year of production after a five-year break, remained Dodge’s lone mid-size model (it had been a full-size in the ’50s). It was available in a host of styles and trims, including the Deluxe (two-door coupe, four door sedan, and station wagon), 440 (two-door hardtop, four-door sedan, two-door coupe, and station wagon), 500 (two-door hardtop, convertible, four-door sedan, and station wagon), and R/T (two-door hardtop and convertible). There was also the Super Bee muscle car, which I’ll cover a little later.

1970 Dodge Coronet ad1970 Dodge Coronet ad

1970 Dodge Polara

The Polara was Dodge’s entry-level full-size family car in 1970, as it had been since 1963. In its fourth generation, the Polara could be purchased as the base Special (two or four-door hardtop, convertible, four-door sedan, and two or three-seat wagon) or Custom (two or four-door hardtop and four-door sedan). 1970 was the last model year that you could buy a Polara convertible.

1970 Dodge Polara ad

1970 Dodge Polara ad

1970 Dodge Polara ad 1970 Dodge Polara ad

1970 Dodge Monaco

The Dodge Monaco for 1970 was the maker’s other full-size auto, and was marketed as a luxury car. It was available in the same styles as the Polara, minus the convertible.

1970 Dodge Monaco ad1970 Dodge Monaco ad1970 Dodge Monaco ad1970 Dodge Monaco ad

1970 Dodge Charger

The second-generation Charger was in its third year of production in 1970. It was available in four trims — the base model, 500, R/T, and SE. Some Dodge promotional materials made reference to a race-ready Charger Daytona, which was built in 1969 but eventually scuttled for 1970 in favor of the Plymouth Superbird. Sales of the Charger plummeted in ’70 thanks in large part to the introduction of the Challenger.

1970 Dodge Charger ad1970 Dodge Charger ad1970 Dodge Charger ad

1970 Dodge Challenger

The brand-new Challenger (a sister car to the Plymouth Barracuda) was designed to compete against pony cars like the Camaro, Mustang, and Firebird, and was available in six styles, all two-door — the base hardtop, R/T hardtop, SE hardtop, convertible, R/T SE hardtop, and R/T convertible.

1970 Dodge Challenger ad1970 Dodge Challenger T/A ad1970 Dodge Challenger ad1970 Dodge Challenger ad1970 Dodge Challenger ad1970 Dodge Challenger R/T ad1970 Dodge Challenger R/T ad

1970 Dodge Challenger ad 1970 Dodge Challenger ad

1970 Dodge Super Bee

The Coronet-based Super Bee was in its third year of production in 1970, and was positioned as Dodge’s affordable sports car. Production was halved from nearly 30,000 units in 1969 to 15,506. The Super Bee was discontinued after the 1971 model year.

1970 Dodge Super Bee ad

1970 Dodge Trucks, Wagons & Vans

Not a whole lot to say here. Dodge had trucks, vans, station wagons, and even motor homes in 1970. You had the Sportsman and Tradesman vans, as well as the Adventurer and Sweptline trucks. There was also a limited edition Dude Sport Trim Package truck available.

One thing I did find curious was Dodge’s choice of spokesman for their truck line — Don Knotts.

1970 Dodge Station Wagons ad1970 Dodge Tradesman van ad1970 Travco Dodge motor home ad1970 Dodge Sweptline Dude ad

1970 Dodge Sportsman/Tradesman van ad1970 Dodge Sportsman van ad1970 Dodge Tradesman Maxivan ad1970 Dodge motor home and camper ad1970 Dodge Adventurer Sportruck ad

(Most print ads sourced from Flickr, Old Car Advertisements, and the 1970 Hamtramck Registry.)

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