Sears Catalog Goodness #2: Fall 1958 Halloween Costumes

In Sears Catalog Goodness I pull one page from a vintage Sears catalog to highlight neat, interesting, or just plain funny images and products sold by one of America’s greatest retailers once upon a time.


You knew I couldn’t go the whole Halloween season without sharing some vintage costumes from Sears, right? Well I’m not about to disappoint you on that front, so here is a page from the Fall 1958 catalog featuring the biggest heroes and stars of the day — Zorro, Superman, Lassie, Woody Woodpecker, Casper the Friendly Ghost, Bugs Bunny, and “Pop-Eye the Sailor Man.”

Sears Halloween costumes, 1958

The name characters on this page are great, of course, but my eye is drawn toward the costume that probably dates this assortment more than any other — Satellite Joe, the “man of tomorrow.” If that doesn’t scream Space Age I don’t know what does. Let’s get a closer look at him.

Sears Halloween costume 1958
Good ol’ Satellite Joe!

Man, what I wouldn’t give to see a color photo of that costume in real life.

  • Therese Bohn

    I colorized him for you! (not perfect but fun!)