The Dodge Polara was an automobile introduced in the United States for the 1960 model year as Dodge’s top-of-the-line full-size car; after the introduction of the Dodge Custom 880 in 1962, the Polara nameplate designated a step below the full sized, best trimmed Dodge model. In its various forms, the Polara name was used by […]
Lexus, a perennial contender for the most annoying holiday commercials of the year, has roared back to the top of my Most Hated Christmas Commercial list in 2011 for all-time after being temporarily dethroned in 2010 by the Hyundai Hipsters. Incredibly, they’ve found a way to amp up the obnoxiousness even more this time by playing cutesy […]
I don’t really pay much attention to billboard advertisements while I’m driving, unless it’s something fairly snappy or unique. And as much as I’d like to romanticize old billboard ads, I think the medium as a whole has been fairly bereft of great ideas. And if you think about it, it makes sense.
You’re only going to see a billboard ad clearly for what, four or five seconds? So it’s all about economy of ideas and design. Anything too complicated and you either lose a driver’s interest or cause a 20-car pileup. Neither is good for business.
I’m not holding this group of classic billboard ads up as the best ever, but I think you’ll enjoy them nonetheless. These are all courtesy the Duke University Libraries Digital Collections advertising series.
I can’t decide which part of this ’69 RCA billboard I love the most.
Sammy Hagar clearly does not approve of this gem from 1980, aimed at Iran’s Ayatollah Khomeini.
I like the shape of this 1968 Plymouth Fury ad. It’s a nice change from plain old rectangular. And I love that they used the Plymouth font for the tagline too.