It’s been more than two months since I shared the last batch of vintage 1982 commercials, so I’d say we’re overdue. The following are all the ads shown during the fifth break of WABC-TV Channel 7′s airing of Von Ryan’s Express on June 19, 1982. In this double-size break we’ve got Mel from Alice hawking bug spray, processed cheese-type food, the one and only Frank Perdue, and more!
Two of the ads in this section — Kal Kan and Midas — were repeated from earlier in the broadcast and have already been posted, so I’m not putting them here again. Part 5 of our VHS treasure trove is here.
Astute viewers should recognize our bug-challenged gardener friend as Vic Tayback, aka Mel from the old Alice TV show. (No-Pest)
Other than the jaunty, period jingle the thing that stands out to me in this spot is how generic the packaging was. (Kraft Singles)
I wouldn’t go so far as to say that 1975 was a great year because that’s when I was born but it’s totally the case. And that’s pretty much all the inspiration behind the choice for this car capsule. It features Chevrolet, perhaps the most All-American automotive brand around (sorry Ford fans).
Chevy’s slogan for the 1975 model year was “Chevrolet Makes Sense for America,” which was a recession-themed tagline carried over from the previous year, according to this very in-depth look at Chevy marketing. Their TV ads sported a catchy little jingle titled “Baseball, Hot Dogs, Apple Pie, and Chevrolet.”
And the ’75 Chevy lineup was rather a large one, featuring nearly a dozen passenger cars. And here they are, ads and brochure pages for every Chevy model from the subcompact Vega to the mid-size Monte Carlo, and finally to the legendary Camaro and Corvette. You can click on the 2-page ads to see a larger version.
(To see other car lineup advertisement galleries, click here. Got a request for other years and makes? Let me know in the Comments section.)
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