It’s been more than two months since I shared the last batch of vintage 1982 commercials, so I’d say we’re overdue. The following are all the ads shown during the fifth break of WABC-TV Channel 7′s airing of Von Ryan’s Express on June 19, 1982. In this double-size break we’ve got Mel from Alice hawking bug spray, processed cheese-type food, the one and only Frank Perdue, and more!
Two of the ads in this section — Kal Kan and Midas — were repeated from earlier in the broadcast and have already been posted, so I’m not putting them here again. Part 5 of our VHS treasure trove is here.
Astute viewers should recognize our bug-challenged gardener friend as Vic Tayback, aka Mel from the old Alice TV show. (No-Pest)
Other than the jaunty, period jingle the thing that stands out to me in this spot is how generic the packaging was. (Kraft Singles)
I wouldn’t go so far as to say that 1975 was a great year because that’s when I was born but it’s totally the case. And that’s pretty much all the inspiration behind the choice for this car capsule. It features Chevrolet, perhaps the most All-American automotive brand around (sorry Ford fans).
Chevy’s slogan for the 1975 model year was “Chevrolet Makes Sense for America,” which was a recession-themed tagline carried over from the previous year, according to this very in-depth look at Chevy marketing. Their TV ads sported a catchy little jingle titled “Baseball, Hot Dogs, Apple Pie, and Chevrolet.”
And the ’75 Chevy lineup was rather a large one, featuring nearly a dozen passenger cars. And here they are, ads and brochure pages for every Chevy model from the subcompact Vega to the mid-size Monte Carlo, and finally to the legendary Camaro and Corvette. You can click on the 2-page ads to see a larger version.
(To see other car lineup advertisement galleries, click here. Got a request for other years and makes? Let me know in the Comments section.)
"1975 chevy truck", "poster Chevrolet Blazer (1979)", "1975 Chevrolet Blazer Advertisement", "75 caprice sales brochure", "75 chevrilet linedance", "chevrolet line up l1970", "chevrolet makes sense for america", "Chevrolet Silverado ads in the 1980s"