Tag: logos

Logo Evolution: Taco Bell

Logo Evolution: Taco Bell

Advertising
Taco Bell was founded in 1962 by Glen Bell, who had owned hot dog stands and other taco stands as far back as 1946. The first Taco-Tia stands opened in the early '50s and were the forerunner of Taco Bell. The first Taco Bell opened in Downey, California on March 21, 1962, and today the franchise boasts over 7,000 locations. As with any of my other logo capsules, dates may not be totally accurate. As is often the case with logos, older logos can stick around in advertising and building design for a while after their official expiration dates. 1962-72 The original Taco Bell logo design had two separate elements -- there was a colorful, blocky wordmark and a festive sombrero/bell sign. This was in widespread use for the first decade of Taco Bell's existence. Despite its first use...
Design Evolution: Vintage Cereal Boxes

Design Evolution: Vintage Cereal Boxes

Ephemera
For my latest look at how much logos have changed over the years, it's time for us to all take a trip back to our childhood. It's Saturday morning, you've got a whole day of cartoons ahead of you, and you need the right fuel to get you started. What's better than a big bowl of breakfast cereal? Nothing, that's what. So here is a look at how ten of the most iconic brands in cereal looked in days gone by. These are not all the original box versions, just ones that I think you'll find the most interesting. One thing you'll see is that in many cases the iconic mascots you associate with cereal brands -- Sonny the Cuckoo Bird, Lucky the Leprechaun, and -- were not around when the cereal first came out. Grab a spoon and enjoy! Frosted Flakes (Kellogg's, 1951) Lucky Charms (Genera...
Here’s the New Cleveland Browns Logo, Let’s Look At It

Here’s the New Cleveland Browns Logo, Let’s Look At It

Sports
Forget the NFL Combine and pre-draft hype, or even the "who will move to Los Angeles?" rumor mill -- the juiciest piece of NFL news this month is the unveiling of the new Cleveland Browns logo. The visual identity of the Browns really hasn't changed in a substantial way since the team's inception (in the AAFC) in 1946. Sure, they've dabbled with different mascots and even rolled out a few alternate logos in 2003, but by and large the Browns have always been the Browns. An orange-ish helmet with no logo is as much an NFL trademark as is the Raiders' iconic pirate or the Cowboys' star. (As a subtle reminder, you can check out my rankings of all NFL logos on my Sports Lists page.) So now the big day is finally here, and here is what the Browns have ushered in for their new logo (from
Vintage 1983 Radio Shack Burger King AM Radio

Vintage 1983 Radio Shack Burger King AM Radio

Auction Finds
With the recent news of venerable electronics retailer Radio Shack's Chapter 11 bankruptcy filing -- and likely demise -- I was inspired to hit the usual auction sites to see what kind of Radio Shack branded stuff I could find. I was not disappointed with the results, which include this great AM radio with headphones that was made by Radio Shack and distributed at Burger King outlets in 1983. As you can see this radio was really a promotional item for the Whopper, and features Burger King's "Aren't You Hungry?" slogan from the early-to-mid 1980s. The back of the packaging features a detailed breakdown of the Whopper, as well as a nice black and white illustration of the standard BK franchise design that lasted through the decade at least. What isn't immediately visible fro...
Pennant Fever #5: California Golden Seals

Pennant Fever #5: California Golden Seals

Sports
Here's a gem from the NHL of the 1970s. It's an undated pennant for the California Golden Seals. The franchise began play in 1961 as the WHL's San Francisco Seals, changed to the California Seals in 1966, and became the Oakland Seals when they became an NHL expansion franchise in 1967. The team was purchased by Oakland A's owner Charlie Finley in 1970. Finley promptly changed the team's colors to the same green and gold as the A's, and also changed the name to California Golden Seals. Another element you can see on the pennant is the artistic player rendering. That is actually based off a real player, in this case Carol Vadnais, who was the team's captain until he was traded in February 1972. The Seals and their neat pennants disappeared in 1976, when the franchise relocated t
This 1969-70 Sporting News NBA Guide Is Great

This 1969-70 Sporting News NBA Guide Is Great

Ephemera, Sports
Old sports magazine? Check. Cool set of vintage sports logos? Check. Prototypical post material? Double check. This guide to the 1969-70 NBA season, published by The Sporting News, is a wonderful snapshot of an era of the league long past. Of the 14 teams shown here via logos, five have since taken on a new location and/or identity. Gone are the Cincinnati Royals (Sacramento Kings), San Francisco Warriors (Golden State Warriors), Seattle Supersonics (Oklahoma City Thunder), Baltimore Bullets (Washington Wizards), and San Diego Rockets (Houston Rockets). And of the nine teams that still go by the same name, only the Chicago Bulls have retained the exact same logo and colors. The rest have since been modified either slightly -- Celtics, Lakers, and 76ers -- or rather drastically
Pennant Fever #3: 1966 Atlanta Falcons

Pennant Fever #3: 1966 Atlanta Falcons

Auction Finds, Football Friday, Sports
Since their founding in 1966, the Atlanta Falcons have maintained a fairly consistent brand identity. Sure, colors change and logos are modified, but the basic look has remained intact. So that's why I was surprised to see this pennant on eBay, purportedly from the team's inaugural season. Almost nothing from this pennant seems to have found its way into the team's branding, apart from the shade of red. That makes me wonder if this wasn't produced before the logo and wordmark for the team was ever made public. I don't know what the lead time was for pennant manufacturing but I'm guessing this is the case. Another possible explanation is that this was a prototype logo that lost out to the now-familiar one. Either way, it's another fascinating piece of 1960s NFL memorabilia. ...
Let’s Look At Some Vintage 1960s McDonald’s Advertisements

Let’s Look At Some Vintage 1960s McDonald’s Advertisements

Retrotisements
So I'm cruising through eBay looking for more vintage ads to share, and I happened upon a group of excellent ones from the early-to-mid 1960s. They're not flashy by any means, but they offer just a little slice of Mickey D's life from the Kennedy era and beyond. Most importantly, all of these black-and-white print ads feature vintage McDonald's branding and building designs as seen in my post detailing the history of some fast food logos, so it should come as no surprise that I had to share these. First up are four ads printed throughout 1961 in the Cincinnati Enquirer. All but one feature the classic mid-century arch building design, and we even get an appearance from Speedee! (Click on any ad to be taken to a full-size version on my Flickr page.) A free bagpipe band ...