Tag: websites

I have a dream that one day, faceless corporations will pander to me based on my skin color

I have a dream that one day, faceless corporations will pander to me based on my skin color

Advertising
As a middle-class white male, I know I'm not really in much of a position to bitch about being overlooked or disadvantaged.  Still, I'll admit feeling a bit like the odd man out when one of my (formerly) favorite fast food establishments, McDonald's, launched their "I'm Lovin' It" ad campaign in 2003.  Few things are more transparent and painful than when a business makes an obvious attempt to pander to minorities, because they usually do such a piss poor job. Oh sure, fast food chains targeting black people is nothing new, so that's no big deal in and of itself.  But historically for TV ads, it seems the chains had their regular campaigns and then they had their "black" ads, replete with awful R&B-esque music and sad attempts to look hip.  But McDonald's took it to a whole new leve