Day: July 13, 2007

Retrotisements — Marlboro Cigarettes

Retrotisements — Marlboro Cigarettes

Retrotisements
Yeah, I know that most of the old ads I post have to do with cigarettes. For some reason I have always been fascinated by cigarette advertising. I guess part of it is that these types of ads might have been some of the first to market a lifestyle as much as a product. I mean sure, they all talked about the "flavor" and even the reduced tar levels — ignoring the point that they had any tar at all — but what it really boiled down to was that these companies had to find a way to make a smoke inhalation device seem appealing. Watching them find ways to rise to the challenge has always interested me. Oreos pretty much sell themselves after all. Same with beer and cars. But flammable paper tubes that allow you to suck on hot smoke? Now that takes marketing acumen. Marlboro is of course synony