Thursday, May 28
Shadow

Day: August 1, 2007

I am a marketing genius

I am a marketing genius

Funny Stuff
Advertising is a tough business. The average consumer is bombarded with hundreds of ads throughout the day, large and small, so getting their attention for more than a few seconds is a herculean task. Occasionally an ad campaign is heard through the din (the Geico cavemen and Nike's "Just Do It" just to name a few) but most are quickly consigned to the dustbin of marketing history. For companies looking to take their Q Score to the next level, I have the answer - spam. Sure the idea sounds vile at first, but so does McDonald's "I'm Lovin' It" campaign and that crap's been going on forever. So many ad executives are sold on trying to be super-clever or technologically innovative that they forget that simple is usually best. And what could be simpler or more effective than the techniques ...