Thursday, May 28
Shadow

Day: October 24, 2013

The Saul Bass AT&T Logo Design, 1969

The Saul Bass AT&T Logo Design, 1969

History
AT&T was one of the largest companies of the 20th century and put considerable effort into documenting its own history and accomplishments. In recent years, the films created as part of that effort have been released through the AT&T Archives, and we at The Man in the Gray Flannel Suit will be taking a look at them, with a particular focus on the mid-century styles that you've come to expect here. To kick off our series digging through the archives, let's look at the introduction of the Bell System logo of 1969. If you're anything like me, you tend to vacation in places that trade on nostalgia -- ones that tend to have "Cape" or "Towne" in their names. Inevitably, there will be a store in the town, usually themed as a hardware store, that sells enameled metal advertis...