Here’s a mid-century gem from Harvey Comics: It’s issue #26 of Hi-School Romance, publication date March 1954. One of the common tropes I’ve noticed from these romance comics is that the kid with the bow tie always seems to be choice #2 for the heartbroken girl. Well, not Eddie Fisher, but the other kids.

This cover, with art by Julius La Rosa, comes from the “Rage of Night” story. The others stories are just as delightfully named — “Trapped by Desire,” “Tempted!” and “I Lied to My Love.” So scandalous! So steamy!

For the 1972 model year, Pontiac had ten models for sale in the US, covering six types. Those types and models were compact (Ventura II), mid-size (LeMans), full-size (Catalina, Catalina Brougham, Bonneville, and Grand Ville), station wagon (Safari and Grand Safari), personal luxury (Grand Prix), and muscle car (GTO and Firebird). In addition to the various print and TV ads for those models, Pontiac seemed particularly proud of its bumpers this year.

Here is a gallery of advertisements and advertising images for each of those models, as well as some generic ads.

1972 Pontiac (general)

1972 Bonneville

1972 Catalina

1972 Firebird

1972 Firebird Formula 455

1972 Grand Prix

1972 Grand Ville

1972 GTO

1972 LeMans

1972 Luxury LeMans

1972 Safari

1972 Ventura Sprint II

We have a special twofer in this edition of Beautiful Billboards. This great slide from 1965 features ads for Mountain Dew and baseball’s St. Louis Cardinals on KMOX-AM, which would seemingly place it somewhere in Missouri.

Fans of old advertisements will of course note that this Mountain Dew was from well before their hip, extreme rebranding toward the end of the 20th century. In the ’60s they were still playing up their image as being associated with hillbilly culture.

KMOX, meantime, is still the flagship station for the Cardinals and has been — with some interruptions — since 1928.