Album cover of the week: Paranoid

Is there anything left to say about the music on Black Sabbath’s Paranoid?  It, even more than their debut album from earlier in 1970, pretty much became the template for heavy metal.  “Iron Man,” “War Pigs,” and “Electric Funeral” are some of the most essential songs of all-time.  But man, what’s up with that cover?

Black Sabbath - Paranoid

So the background on this weird dude is this – Sabbath originally wanted to call the album War Pigs, and that’s what the guy in the Day-Glo outfit, sword, and shield is supposed to be.  Vertigo, the band’s label, was uncomfortable with that title since the Vietnam War was going on and they didn’t want to offend people.  I guess they figured a lot of pro-war types were Sabbath fans too?

So anyway, they switched the title to match the second song on the record, “Paranoid.”  But it wasn’t just pure record company cowardice at work here.  They pegged “Paranoid” as single material and were also hoping to boost sales by changing the record title.  Problem is, once the title was changed the cover art made no sense at all.

It’s a neat photo all the same, although it would be ridiculed were it put on a modern metal disc.  Love the title font, though, which looks like something from a 1950s horror movie starring Vincent Price or Christopher Lee.

Photography and album design for Paranoid is by Marcus Keef, known mostly as just “Keef.”  He did a number of other covers for the Vertigo and Neon (RCA) labels in the ’70s, including Sabbath’s first album and their third, Master of Reality.

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5 thoughts on “Album cover of the week: Paranoid

  1. Ken Chamberlain

    i think maybe the guy is roger bain (producer of the album) ? and to make sense of the album cover, a guy so paranoid, he walks around with a sword;and shield for protection?

  2. Walter Marlin

    So, who is the guy on the cover? Is it some random guy? I still want to know who he is.

    1. Chris Holmes

      Not sure who he is, but the album was supposed to be called War Pigs and so that’s why he’s on it.

      1. Walter Marlin

        I have this crazy notion in my head of who this guy is. I made up this story in my head of who this man is. This guy is from our present time “When he traveled time for the future of mankind”. A photo of him was faxed into the past. Data can be sent backwards is time. Not the actual person. wacka doodle, right?

  3. Marcus V

    Is this written Bly Theeee Chris Holmes, from WASP?

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