We have a special twofer in this edition of Beautiful Billboards. This great slide from 1965 features ads for Mountain Dew and baseball’s St. Louis Cardinals on KMOX-AM, which would seemingly place it somewhere in Missouri.

Fans of old advertisements will of course note that this Mountain Dew was from well before their hip, extreme rebranding toward the end of the 20th century. In the ’60s they were still playing up their image as being associated with hillbilly culture.

KMOX, meantime, is still the flagship station for the Cardinals and has been — with some interruptions — since 1928.