Brochure Beauties #5: Pacific Telephone Colorphones

This lovely brochure comes from Pacific Telephone, and advertises their line of extension colorphones. There’s no date on this one, but I think 1960s is a reasonable guess.

Pacific Telephone Colorphones brochure, 1960s

The front of the brochure features a delightful mid-century color palette that definitely predates the earth tones of the ’70s. Perhaps someone more versed in commercial artwork of the period can figure out a more precise date range?

Pacific Telephone Colorphones brochure, 1960s

Pacific’s full name at the time of this brochure was The Pacific Telephone and Telegraph Company, by which they were known until 1983. That’s the year they moved from their parent company, AT&T, to one of the many new Baby Bells formed in the wake of the former company’s breakup, Pacific Telesis.

Pacific Telephone Colorphones brochure, 1960s

Today, the company once known as Pacific Telephone operates as the Pacific Bell Telephone Company, or PacBell. I doubt they offer products as wonderfully colorful or durable as the ones in this brochure.

3 thoughts on “Brochure Beauties #5: Pacific Telephone Colorphones

  1. Rondec

    We had a “Princess” telephone like the one in the bedroom graphic in 1964. It featured an internal ringer (earlier ones did not have a “bell” AFAIK) and a rotary dial (touch-tone dialing was just starting to become common).

  2. Richard Rose

    One of the phones is a model 701 Princess, these were made from 1959 to 1962. That should help date the ad.

    1. Chris Holmes


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