Commercials I love: The Force (Volkswagen)
Another year, another batch of uninspired Super Bowl commercials behind us. But wait! There were some worthy ones this year, not the least is this awesome one from Volkswagen called “The Force”:
This Passat ad already won me over for the Darth Vader costume and awesome John Williams “ ” Star Wars score. But as the parent of a 10-month-old, I couldn’t help but get a little misty at the kid’s reaction to the car starting up. And if you thought this ad was hokey and sentimental, well you’re right. Except that it’s awesome at the same time.
There does seem to be some debate as to whether or not that’s a little boy or girl in the Vader outfit. The YouTube description says it’s a boy, which means he’s in his sister’s room trying to Force choke her doll or something. Also, his real name is Max Page. But it really doesn’t matter, does it?
- Meet Max Page, the Kid Behind Volkswagen’s Darth Vader Super Bowl Commercial (moviefone.com)
- Volkswagen Super Bowl Ad: Cutest Commercial Ever? (thehollywoodgossip.com)
- Tiny Darth Vader: Will Any Super Bowl Commercial Be Able To Top Volkswagen’s Ad? (bleacherreport.com)