Lexus, a perennial contender for the most annoying holiday commercials of the year, has roared back to the top of my Most Hated Christmas Commercial list
in 2011 for all-time after being temporarily dethroned in 2010 by the Hyundai Hipsters. Incredibly, they’ve found a way to amp up the obnoxiousness even more this time by playing cutesy with their stupid “December to Remember” jingle. If you haven’t seen this spot from 2011, get a barf bag handy:
Look, I don’t normally encourage class jealousy or class warfare, but this is just fucking ridiculous. Who exactly does this campaign appeal to, if not privileged, upper-class white people without an ounce of shame? At least this year’s Acura holiday ads try to be funny.
If it makes you feel any better, feel free to sing along with this jingle with some lyrics I’ve come up with:
“I’m a giant douchebag / look at my car / don’t you wish you were just like me!”
(Turns out this is actually a real song called “Family & Friends” by Steve Kujala. Good for him for cashing in, I guess.)
2013 Update: While Lexus has toned down the smarm factor just a bit this year, there’s still a lot to loathe. Now these stupid fucking red bows are being elevated to holiday icon status. Ugh.
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