Design Evolution: Vintage Cereal Boxes
For my latest look at how much logos have changed over the years, it’s time for us to all take a trip back to our childhood. It’s Saturday morning, you’ve got a whole day of cartoons ahead of you, and you need the right fuel to get you started. What’s better than a big bowl of breakfast cereal?
Nothing, that’s what. So here is a look at how ten of the most iconic brands in cereal looked in days gone by. These are not all the original box versions, just ones that I think you’ll find the most interesting. One thing you’ll see is that in many cases the iconic mascots you associate with cereal brands — Sonny the Cuckoo Bird, Lucky the Leprechaun, and — were not around when the cereal first came out.
Grab a spoon and enjoy!
Frosted Flakes (Kellogg’s, 1951)
Lucky Charms (General Mills, 1964)
Cocoa Puffs (General Mills, 1958)
Apple Jacks (Kellogg’s, 1965)
Trix (Kellogg’s, 1955)
Cap’n Crunch (Quaker Oats, 1963)
Sugar Crisp/Super Sugar Crisp (Post, 1948)
Froot Loops (Kellogg’s, 1962)
Alpha-Bits (Post, 1958)
Sugar Pops/Sugar Corn Pops (Kellogg’s, 1951)
A big bowlful of thanks to the Sugar Frosted Cereal Museum on Flickr for many of these images!