Here are some wonderful artifacts from the days when public utility companies at least tried to pretend like they cared about their customers or wanted some sort of connection with their communities. This gallery features covers from a series of Christmas “Cooky Books” produced by the Wisconsin Electric Power Company in the 1950s, ’60s, and ’70s. The designs run from homey but bland to festive to delightfully cheerful and mid-century.
One note: In fairness, the current version of this company, We Energies, still produces this book. Good on them.
Most scans courtesy eBay. Click on any image for the full-size version.