Retrotisement: Craig Powerplay (featuring Emerson, Lake & Palmer)

Before today I had never even heard of Craig Powerplay, but would’ve guessed he was a legendary hockey player.  In fact, it’s the name for a line of automotive stereo equipment produced by (you guessed it) Craig.  Back around 1977/78 Craig ran an ad campaign for its Powerplay products featuring a rather diverse group of musicians – Ray Charles, the Beach Boys, and Billy Preston to name a few.  This one calls upon the star power of prog rock giants Emerson, Lake & Palmer.

ELP Craig Powerplay stereo ad

You probably don’t recognize the group without capes or satin kimonos, but that’s them alright.

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