I say any time you can incorporate your company’s name with an advertising slogan, that’s a stroke of genius. So what exactly is the “UMPH!” in Triumph cigarettes? Carbon monoxide? Formaldehyde? Whatever it is, it’s AWESOME!

And let’s give it up for our ciggy spokespeople, who are totally rocking the earth tones here. Tweed Jacket seems torn between the realizations that his nicotine-stained fingernails now match his pants, and the much cooler fact that he can totally flip people off with his strategically placed cigarette. Meanwhile, Pleated Skirt is poised to satisfy her craving by sinking her teeth right into Tweed Jacket’s jugular, thus obtaining for herself some of that sweet, sweet Umph!

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