You know what’s even more awesome than the fact that Winston cigarettes sponsored a cartoon? The fact that the main characters, as was the custom for TV shows of the ’50s and early ’60s, appeared in ads actually smoking them. Behold, an infamous Winston spot from The Flintstones, circa 1960-61:
See, I told you it was awesome. Even better, and almost lost in the clouds of secondhand smoke, is that little gem of pre-Women’s Lib chauvinism that starts the ad. As Wilma and Betty toil in the yard, Fred has a brilliant idea – “Let’s go around back where we can’t see ’em!” He’s like Don Draper in an animal pelt.
Winston, who also sponsored The Beverly Hillbillies around the same time, pulled its sponsorship from The Flintstones when Wilma became pregnant. I guess even tobacco companies have to draw the line somewhere.
Oh wait, no they don’t.