Retrotisements — 1982 American Motors Corporation (AMC) New Car Lineup

Print advertisements, brochures, and TV commercials help give us a glimpse into the automotive past. Today’s ad collection shines a spotlight on the 1982 American Motors Corporation (AMC) domestic American lineup. It featured three cars — the Concord, Eagle, and Spirit — as well as multiple Jeep models.

By 1982, things were looking pretty bleak for AMC. Outdated facilities, costly recalls, and flagging sales brought the company to the brink of bankruptcy. What saved AMC — for the time being — was French-owned Renault being approved as principal owner in December 1980. The two companies had been operating under a joint manufacturing agreement since 1978, one of the fruits of which was the Le Car. AMC was also the exclusive American seller of the Fuego and 18/18i.

(To see other car lineup advertisement galleries, click here. Got a request for other years and makes? Let me know in the Comments section.)

1982 AMC (general)

1982 American Motors Corporation (AMC) brochure cover

1982 AMC Concord

1982 AMC Concord Sedans brochure page

1982 AMC Spirit

1982 AMC Spirit Sedan brochure page

1982 AMC Spirit Liftback brochure page

1982 AMC Eagle

1982 AMC Eagle SX/4 ad

1982 Jeep Cherokee Chief

1982 AMC Jeep Cherokee Chief ad

1982 Jeep CJ-5 (Renegade)

1982 AMC Jeep CJ (Renegade) ad

1982 Jeep J-10 Pickups

1982 Jeep/AMC J-10 Pickup brochure

1982 Jeep Scrambler

1982 Jeep Scrambler from AMC

1982 Jeep Wagoneer

1982 AMC Jeep Wagoneer Limited ad

1982 Renault Le Car

1982 Renault/AMC Le Car ad

1982 Renault Fuego

1982 Renault/AMC Fuego ad

1982 Renault 18i

1982 Renault/AMC 18i ad

(Brochure images sourced from The Old Car Manual Project.)

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