If you aren’t one of the many McRib believers out there, now is your chance to find enlightenment. Now through November 14, McDonald’s is unleashing one of their menu’s white whales* on the American public. So if you’ve been missing a certain something in your life — that something being soft, molded pork-like product slathered in BBQ sauce, onions, and pickles and served on a soft roll — you can now fill that void. Just remember to stock up on antacid and toilet paper.
But before you head out the door, join me for a quick look back at some McRib ads of yesterday. First up are a fun pair of spots from 1989:
Hey I don’t know about you, but McRibs always taste best in an Oldsmobile Firenza. And did you check out that Coke? Does McDonald’s even sell soda in cups that small anymore? I must say that I am a little perplexed by the odd juxtaposition of the urban-sounding announcer (where is MacDonald’s anyway?) and the painfully white customers. But hey — CHAWMP!
Fast forward two years, and the basic formula for the McRib ad is the same — dorky white folks and decidedly non-dorky white music. It’s all just clearly been run through the ’90s-O-Matic processor, as evidenced by the clothes and typeface.
But don’t worry, McDonald’s hasn’t forgotten about our African-American brothers and sisters. Although you’ll wish they had. DEF!
Here’s a spot from 2008 — clearly McDonald’s has upped the diversity factor, but at the expense of good music.
And finally, something that has nothing to do with ads but is awesome anyway. It’s a handy little flowchart on “How to Make a McRib.” I don’t know who created this but it wasn’t me, so please don’t accuse me of stealing.
*McRib does not contain whale meat. I think.
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