Retrotisements: Sanka Coffee Edition

I’ve been known to enjoy some decaffeinated coffee from time to time, but I just can’t see making it a regular thing. But for those who love the taste but can’t handle the buzz, I guess it’s good Sanka is around.

The Sanka brand came out of France in the early 20th century, and its name is derived from the French words for “without caffeine,” or “sans caféine.” As history tells it, the credit for decaf goes to a team of German researchers led by Ludwig Roselius.

In 1914, Roselius founded his own company, called Kaffee Hag Corporation, in New York. When Kaffee Hag was confiscated during World War I — sorry, Germans! — and sold to an American firm, Roselius lost not only his company, but also the American trademark rights to the name. To re-establish his product, he began to use the Sanka brand name in the United States.

Here’s a gallery of vintage Sanka advertisements dating from the 1930s through the 1970s:

Vintage Sanka coffee ad (1932)
1932
Vintage Sanka coffee ad (1938)
1938
Vintage Sanka coffee ad (1947)
1947

Vintage Sanka coffee ad (1949)
1949
Vintage Sanka coffee ad (1950)
1950
Vintage Sanka coffee ad (1951)
1951
Vintage Sanka coffee ad (1954)
1954
Vintage Sanka coffee ad (1957)
1957
Vintage Sanka coffee ad (1960)
1960
Vintage Sanka coffee ad (1960)
1960

Like this design? You’re in luck, because you can find it and others from the same campaign on one of the fine coffee mugs I have up for sale in my Zazzle store!

Vintage Sanka coffee ad (1962)
1962
Vintage Sanka coffee ad (1964)
1964
Vintage Sanka coffee ad (1969)
1969
Vintage Sanka coffee ad (1971)
1971
Vintage Sanka coffee ad (1971)
1971
Vintage Sanka coffee ad (1972)
1972
Vintage Sanka coffee ad (1973)
1973

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