I’ve been known to enjoy some decaffeinated coffee from time to time, but I just can’t see making it a regular thing. But for those who love the taste but can’t handle the buzz, I guess it’s good Sanka is around.

The Sanka brand came out of France in the early 20th century, and its name is derived from the French words for “without caffeine,” or “sans caféine.” As history tells it, the credit for decaf goes to a team of German researchers led by Ludwig Roselius.

In 1914, Roselius founded his own company, called Kaffee Hag Corporation, in New York. When Kaffee Hag was confiscated during World War I — sorry, Germans! — and sold to an American firm, Roselius lost not only his company, but also the American trademark rights to the name. To re-establish his product, he began to use the Sanka brand name in the United States.

Here’s a gallery of vintage Sanka advertisements dating from the 1930s through the 1970s:

1932

1938

1947

1949

1950

1951

1954

1957

1960

1960

Like this design? You’re in luck, because you can find it and others from the same campaign on one of the fine coffee mugs I have up for sale in my Zazzle store!

1962

1964

1969

1971

1971

1972

1973

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