Tag: 7 Up

Retrotisements — A Year in the Life (1967)

Retrotisements — A Year in the Life (1967)

Retrotisements
In past ad galleries I've typically stuck with a particular theme or product, such as holiday-themed ads or new car lineups. I'm going to try something new and product an ad gallery from a single year, covering a wide range or products and services. Basically, a sort of visual shorthand to see what someone would've seen in print or TV ads in a particular year. Think of this as a virtual department store of sorts. For the first edition I thought I'd travel back exactly 50 years to 1967. Let's browse! Automobiles Consumer Electronics Entertainment Fashion Food and Beverage Health and Beauty Household Goods Travel  
Auction Finds: Whistle Orange Soda Advertising Signs

Auction Finds: Whistle Orange Soda Advertising Signs

Auction Finds
Circa 1940s, here are two fantastic cardboard cut-out advertising signs for Whistle Orange Soda. Whistle, a Vess Beverage Company product, was developed by a Vess salesman named Charles Leiper Grigg in 1919/1920. Grigg went on to invent what became 7 Up. As far as I can tell, both Vess sodas and Whistle are still being sold. Both of these signs feature the well known "Thirsty? Just Whistle" tagline. The first one  in particular is just so spectacular to look at. For more auction finds, click here.
Beautiful Billboards #1: 7 Up Is Canvenient

Beautiful Billboards #1: 7 Up Is Canvenient

Retrotisements
Here's a really neat 7 Up billboard ad from the good folks at Duke University Libraries. It touts the soda in can form, and features a really fun typeface and mid-century style drawing of the sun. The one thing I'm not sure of is the date. Take a look: Based on the use of the "Fresh Up" and "You Like It -- It Likes You" slogans, I'd put this ad somewhere in the early to mid 1950s (not sure where "canvenient" fits in). If I knew the makes and years of the cars seen here I could narrow it down. But regardless, this is one nifty billboard spot.