Tag: Advertising

Holy Slam Bang Vanilla Ice Cream, Batman!

Holy Slam Bang Vanilla Ice Cream, Batman!

Auction Finds, Ephemera
Riding the wave of popularity brought about by the Batman television show, DC Comics took the opportunity to cash in on the Caped Crusader's new fan base. One of the more interesting Batman and Robin artifacts from that era was All Star's Slam Bang Vanilla Ice Cream from 1966. Here are a few outstanding pieces of ephemera related to the ice cream -- a well-preserved product box and a large paper ad. Note that at this point the official corporate name for DC was still National Periodical Publications, Inc. For more auction finds, click here.
Vintage Photo Wednesday, Vol. 28: Albany Street Ads, 1948

Vintage Photo Wednesday, Vol. 28: Albany Street Ads, 1948

Vintage Photo Wednesday
While looking for material for a possible St. Patrick's Day theme post, I found this outstanding vintage photograph taken in Albany, New York on August 31, 1948. I don't know the local street name, but it appears to be in a downtown area where state routes 32 and 9W run nearby. I can just make out an actual street sign name in front of the Phillips Hardware sign, but can't tell what it says. Any idea? There are so many great things to look at here I don't know where to begin, but I suppose I'll start with one of the biggest items in the picture -- the billboard for Beverwyck Beer & Ale, which makes the oddly specific claim of being the "first truly great beer and ale in 8 years!" (Click the image for a larger version.) Long-time Albany residents should know the Beverwyck n...
The Evolution of Fast Food Logos: Top 10 Burger Chains Edition

The Evolution of Fast Food Logos: Top 10 Burger Chains Edition

Advertising, Featured Posts
I know I'm certainly not the first person on the internet to post a gallery showing the history of fast food logos. But I'll be honest -- a lot of the other ones I've seen have been half-hearted at best, completely lazy and misleading at worst. So here's my attempt to remedy that. Here is my turn at a gallery showing the evolution of fast food logos, featuring the top ten largest chains in America (measured by number of locations in 2010). Dates on some of these logos are estimated, as exact years are difficult to come by for some. If anyone has higher-resolution versions please let me know. #1. McDonald's (est. 1940) The restaurant that became McDonald's was started in 1937 in Monrovia, California by Patrick J. McDonald, and sold burgers and orange juice. In 1940 his sons Maurice and...
Ads from the Open Road, Volume 1

Ads from the Open Road, Volume 1

Retrotisements
I don't really pay much attention to billboard advertisements while I'm driving, unless it's something fairly snappy or unique. And as much as I'd like to romanticize old billboard ads, I think the medium as a whole has been fairly bereft of great ideas. And if you think about it, it makes sense. You're only going to see a billboard ad clearly for what, four or five seconds? So it's all about economy of ideas and design. Anything too complicated and you either lose a driver's interest or cause a 20-car pileup. Neither is good for business. I'm not holding this group of classic billboard ads up as the best ever, but I think you'll enjoy them nonetheless. These are all courtesy the Duke University Libraries Digital Collections advertising series. I can't decide which part of...
Let’s Talk About the New Wendy’s and Arby’s Logos

Let’s Talk About the New Wendy’s and Arby’s Logos

Advertising
This fall has seen a few major changes on the fast food logo front. Venerable chains Wendy's and Arby's both made significant changes to their branding for the first time in decades. While the basic visuals were kept intact, the looks have very much changed. Let's look at the changes in alphabetical order. (image via StockLogos) So what's really changed here is the move from 2D to 3D, and yet another corporation moving to a sans serif typeface. Oh and then there's the new apostrophe, which is supposed to look like something I guess. It's not an offensive change, but I don't really think it's an effective one either. I can understand with those who found the prior logo a little old-fashioned, but there's the right way to modernize and the wrong way. First of all, can we stop wi
Fisher-Price’s TV Commercials Make Me Miss Being Childless

Fisher-Price’s TV Commercials Make Me Miss Being Childless

Advertising
Being the parent of a toddler, I get to watch a wide range of children's TV. Some of it is actually pretty good, and some of it stinks. And then of course, there are the commercials. Tons and tons of commercials. For the most part I'm able to tune them out, or even have some fun with the ads. But not the latest batch of Fisher-Price spots. Let's see if you can guess why, with this example. Seems pretty harmless, right? The kid's cute, and who doesn't love toys? I mean, yeah, that song is a little annoying, what with the singer sounding like someone drugged her water before the recording session. But I guess she's not that obnoxious. Now try sitting through about 100 of these ads. That whiny, droning indie hipster "singing" transforms from slightly grating to completely rage-in...

RIP Hostess and Twinkie the Kid

Retrotisements
Could this be the end of the line for Hostess and its many iconic brands? Having already emerged from bankruptcy in 2004, it looks like a second filing and an employee strike will finally do them in. I really don't eat any of their stuff anymore, but it's still a damn shame. Here's a partial list of Hostess brands as of 2012: Baker's Inn Beefsteak Blue Ribbon Butternut Breads Colombo Cotton’s Drake's Dolly Madison Dutch Hearth Eddy’s Good Hearth Home Pride Hostess Nature's Pride Toscana Wonder Bread Sigh. Oh well, life goes on I guess. But before we say our final goodbyes, let's look at this neat old Hostess ad from 1956, featuring their cup cakes, Sno-Balls, and of course Twinkies. Related articles Hostess, maker of Twinkies, closing business
Vintage Burger King Logos Help Celebrate the Anniversary of the Whopper

Vintage Burger King Logos Help Celebrate the Anniversary of the Whopper

Advertising
Unbeknownst to me until last weekend, Burger King is raising a big fuss to celebrate the 55th year of its Whopper sandwich. I've been known to patronize their restaurant from time to time, so imagine my delight when I saw that they're splashing their old logos all over their food packaging. Below are scans I took recently, featuring vintage Burger King logos of the past: This is the original Burger King logo, and dates from the around very beginning of the franchise -- once known as Insta-Burger King -- in 1955 all the way through the 1960s. You can get a larger version here. Here's the next version of the mascot -- apparently also known as Kurger Bing according to Wikipedia -- which debuted in 1971. He lasted until the late '70s, when he was replaced by the more realistic-lo
Coca-Cola’s Contribution to the Civil Rights Movement of the ’60s

Coca-Cola’s Contribution to the Civil Rights Movement of the ’60s

Retrotisements
And now for a little advertising history lesson... The year was 1967, and the American Civil Rights Movement was at its zenith. After years of struggle to seek equality in the United States, African-Americans had won a series of stunning legal and moral victories. What they had not yet won, apparently, was the right to not be imitated by white people in advertising. Huh? Let me set the stage first. Here’s an ad for Coca-Cola that ran in the August 18 issue of Life magazine: OK, so what’s the problem you ask? Well, usually when a company wants to sell their product to different racial or ethnic groups, they use people from those groups. Like these Coke ads from black magazines in the same year: But apparently there was a severe shortage of African Americans with t