Tag: AOL

Vintage CompuServe Ad Gallery (1980s – 1990s)

Vintage CompuServe Ad Gallery (1980s – 1990s)

Featured Posts, Retrotisements
During the 1980s, CompuServe was the undisputed king of online communities. Founded in 1969 as  Compu-Serv Network, Inc., the company got its start providing in-house computer processing support for Golden United Life Insurance, as well as by selling mainframe time-sharing.  This of course was in the days when both computers were very big and very costly to own. Fast forward to the '80s, and CompuServe -- owned then by H&R Block -- began to experience tremendous growth. Their subscriber base jumped from 3,600 in 1980 to 60,000 by early 1984.  By 1993 the service had more than 1.5 million subscribers, 90,000 of whom were in Europe. But the rise of competing services such as America Online and Prodigy ultimately spelled doom for this pioneer. AOL essentially bought CompuServe (alt
I am a marketing genius

I am a marketing genius

Funny Stuff
Advertising is a tough business. The average consumer is bombarded with hundreds of ads throughout the day, large and small, so getting their attention for more than a few seconds is a herculean task. Occasionally an ad campaign is heard through the din (the Geico cavemen and Nike's "Just Do It" just to name a few) but most are quickly consigned to the dustbin of marketing history. For companies looking to take their Q Score to the next level, I have the answer - spam. Sure the idea sounds vile at first, but so does McDonald's "I'm Lovin' It" campaign and that crap's been going on forever. So many ad executives are sold on trying to be super-clever or technologically innovative that they forget that simple is usually best. And what could be simpler or more effective than the techniques ...