In past ad galleries I've typically stuck with a particular theme or product, such as holiday-themed ads or new car lineups. I'm going to try something new and product an ad gallery from a single year, covering a wide range or products and services. Basically, a sort of visual shorthand to see what someone would've seen in print or TV ads in a particular year. Think of this as a virtual department store of sorts. For the first edition I thought I'd travel back exactly 50 years to 1967. Let's browse! Automobiles Consumer Electronics Entertainment Fashion Food and Beverage Health and Beauty Household Goods Travel
I just had so much gosh darn fun putting together my retrospective of fast food burger chain logos that I decided to turn it into a YouTube slideshow. Because some people just love slideshows. And as a special bonus I included audio extracts from vintage TV ads for some of the chains, like McDonald's, Burger King, Wendy's, Dairy Queen, Arby's, Sonic, Jack in the Box, Hardee's, Carl's Jr., and Checkers/Rally's. Enjoy!
I know I'm certainly not the first person on the internet to post a gallery showing the history of fast food logos. But I'll be honest -- a lot of the other ones I've seen have been half-hearted at best, completely lazy and misleading at worst. So here's my attempt to remedy that. Here is my turn at a gallery showing the evolution of fast food logos, featuring the top ten largest chains in America (measured by number of locations in 2010). Dates on some of these logos are estimated, as exact years are difficult to come by for some. If anyone has higher-resolution versions please let me know. #1. McDonald's (est. 1940) The restaurant that became McDonald's was started in 1937 in Monrovia, California by Patrick J. McDonald, and sold burgers and orange juice. In 1940 his sons Maurice and...
This fall has seen a few major changes on the fast food logo front. Venerable chains Wendy's and Arby's both made significant changes to their branding for the first time in decades. While the basic visuals were kept intact, the looks have very much changed. Let's look at the changes in alphabetical order. (image via StockLogos) So what's really changed here is the move from 2D to 3D, and yet another corporation moving to a sans serif typeface. Oh and then there's the new apostrophe, which is supposed to look like something I guess. It's not an offensive change, but I don't really think it's an effective one either. I can understand with those who found the prior logo a little old-fashioned, but there's the right way to modernize and the wrong way. First of all, can we stop wi