Tag: Brochure Beauties

Brochures of the past, presented for their beauty or historical interest.

Brochure Beauties #8: 1937 Willys, The Surprise Car of the Year!

Brochure Beauties #8: 1937 Willys, The Surprise Car of the Year!

Ephemera
It's hard to believe that I'm almost 10 entries into this series and haven't shared any car brochures. Luckily I found a real gem for the first one. This brochure highlights the new 1937 Willys, with the slogan "The Surprise Car of the Year." The typeface and color scheme are very much of their era, and are a pure delight. The first image breaks down (OK, unfortunate phrasing) the cost of ownership over 35,000 miles. Can't say I've ever seen a car brochure give a depreciation amount before. Next up is the money shot, a pretty nice looking pre-war car that boasts up to 35 miles per gallon. Next we get several exterior and interior shots, with some very well-dressed people looking very approvingly at the beautiful bench seats, roomy interior and spacious trunk.
Brochure Beauties #7: Sea World San Diego, 1964

Brochure Beauties #7: Sea World San Diego, 1964

Ephemera
Today's beauty comes to us from the mid 1960s, during what I think of as the golden age of amusement parks. It dates (I believe) from 1964, when the first Sea World opened in the Mission Bay area of San Diego, California. Located on 22 acres, the original vision for the park was a giant underwater restaurant. I think the amusement park was definitely the way to go. Sea World's owners spared no expense with this brochure, as it has the evocative prose and lush illustrations typical of the best brochures and advertising material of the mid-century period. Behold the beauty of the front cover: Let's take a closer look at that logo, for it is wonderful. Just two colors here, but a great contrast of typefaces. And turning the standard '60s grid globe into a fish? Genius. Bef...
Airline Memories #4: 1970 TWA Flight Shop Catalog

Airline Memories #4: 1970 TWA Flight Shop Catalog

Ephemera
In Airline Memories, I share aviation items and curiosities from the long history of commercial flight. You’ll see everything from ephemera to souvenirs and other branded items from various U.S. airlines. If you have a request or anything else to share, leave a comment or contact me directly. Not a day goes by that people don't mourn the loss of the great TWA in some fashion. Next to Pan Am, TWA may be one of the most iconic airline brands no longer with us. But not today! For thanks to the Gray Flannel Suit time machine, we can hop back to 1970 and check out this fantastic souvenir and accessories Flight Shop catalog. In it we can dream of ordering fantastic TWA-branded merchandise like model airplanes, umbrellas, golf balls, luggage tags, and even cutlery. Enjoy!
Brochure Beauties #5: Pacific Telephone Colorphones

Brochure Beauties #5: Pacific Telephone Colorphones

Ephemera
This lovely brochure comes from Pacific Telephone, and advertises their line of extension colorphones. There's no date on this one, but I think 1960s is a reasonable guess. The front of the brochure features a delightful mid-century color palette that definitely predates the earth tones of the '70s. Perhaps someone more versed in commercial artwork of the period can figure out a more precise date range? Pacific's full name at the time of this brochure was The Pacific Telephone and Telegraph Company, by which they were known until 1983. That's the year they moved from their parent company, AT&T, to one of the many new Baby Bells formed in the wake of the former company's breakup, Pacific Telesis. Today, the company once known as Pacific Telephone operates as the Pac
Brochure Beauties #3: Caribbean Gardens in Naples, Florida

Brochure Beauties #3: Caribbean Gardens in Naples, Florida

Ephemera
Here's another 1950s gem of a travel/tourism brochure. This is for Caribbean Gardens in Naples, Florida, a nature preserve/zoo created by the late Dr. Henry Nehrling in the 1910s, and it was originally known as  H. Nehrling's Tropical Garden and Arboretum. As the brochure explains, Nehrling's gardens had become neglected following his death in 1929, but were revived in 1954 by Julius Fleischmann. In the late '60s the Gardens began the transformation into a zoo, and the facility is now known as Naples Zoo at Caribbean Gardens. You can still get there by following the Tamiami Trail, aka Route 41.   Want to see more Brochure Beauties? Of course you do!
Brochure Beauties #2: For Your Safety in “Ditching”

Brochure Beauties #2: For Your Safety in “Ditching”

Ephemera
Anyone who's flown on an airplane in the last several years knows just how dry and serious the pre-flight safety overview is. But at one time, and at least on one airline, safety wasn't just sensible, it was fun! For proof I offer this circa 1950s safety brochure from Pacific Northern Airlines, entitled "For Your Safety in 'Ditching,'" which provided a serious but not somber look at what to do if your flight crew has to attempt a water landing. But really it's all about those fantastic mid-century illustrations. I ask you -- has having to evacuate an airplane in the middle of the ocean ever looked like so much fun?! Pacific Northern, incidentally, was acquired by Western Airlines in 1967.