Tag: cereal

Toon Time #2: Quick Draw McGraw for Kellogg’s

Toon Time #2: Quick Draw McGraw for Kellogg’s

Advertising
From the age when corporations directly sponsored TV shows comes this color animation cel from 1959. It features Baba Looey of The Quick Draw McGraw Show on top of a wagon spiriting a Kellogg's banner. The show was sponsored by Kellogg's when it debuted in 1959. Kellogg's - The BEST to You Here's a sample of the opening theme for the show, although this particular cel is not part of it.
Design Evolution: Vintage Cereal Boxes

Design Evolution: Vintage Cereal Boxes

Ephemera
For my latest look at how much logos have changed over the years, it's time for us to all take a trip back to our childhood. It's Saturday morning, you've got a whole day of cartoons ahead of you, and you need the right fuel to get you started. What's better than a big bowl of breakfast cereal? Nothing, that's what. So here is a look at how ten of the most iconic brands in cereal looked in days gone by. These are not all the original box versions, just ones that I think you'll find the most interesting. One thing you'll see is that in many cases the iconic mascots you associate with cereal brands -- Sonny the Cuckoo Bird, Lucky the Leprechaun, and -- were not around when the cereal first came out. Grab a spoon and enjoy! Frosted Flakes (Kellogg's, 1951) Lucky Charms (Genera...
Here’s a Pair of General Mills Cereal Products from the 1970s

Here’s a Pair of General Mills Cereal Products from the 1970s

Ephemera
There have been five monster-themed cereals from General Mills since 1971, four of which are represented in this box scan and giveaway toy ad. Here are some mid-to-late '70s boxes for Count Chocula, Franken Berry, Boo Berry, and Fruit Brute. And here's a neat toy giveaway advertisement for Monster Bike Spinners from the back of the boxes. It was nothing more than a piece of plastic with a propeller that snapped onto your bike's handlebars, really.
This 1955 Post Sugar Crisp Ad Works on Two Levels

This 1955 Post Sugar Crisp Ad Works on Two Levels

Retrotisements
There's a lot to love about this Post Sugar Crisp ad from 1955, not the least of which are the classic '50s bear mascots: But what drew my eye was the gaggle of vintage baseball logos on the bottom. They're actually MLB patches Post gave away with the cereal, and the legendary Ted Williams gives his smiling approval. Here's a closeup view of the logos, featuring the Chicago White Sox, Boston Red Sox, Cincinnati Redlegs, New York Yankees, New York Giants, Milwaukee Braves, Philadelphia Phillies, Washington Senators/Nationals, Baltimore Orioles, Pittsburgh Pirates, Cleveland Indians, Brooklyn Dodgers, Detroit Tigers, St. Louis Cardinals, and Chicago Cubs. That's every MLB franchise from '55 except for the Kansas City Athletics. (click for a larger version)
Vintage VHS Commercial Bonanza, Part 4 (feat. Quaker Corn Bran, Cella Winery, and A&P)

Vintage VHS Commercial Bonanza, Part 4 (feat. Quaker Corn Bran, Cella Winery, and A&P)

Retrotisements
Here's the second half of the commercial break from the 1982 WABC-TV airing of Von Ryan's Express that I started in this post. This classic Quaker Corn Bran spot stars a very young Danny Pintauro, who you know best as Jonathan Bower, Tony Danza's son from Who's the Boss? I really don't remember seeing these Fussy Customer ads, which appeared to basically be for a group of car dealers in the New Jersey area. But I dig the quaint music and animated birds. That's Indiana-born James Manis as Aldo Cella, with his famous "Chill-a-Cella" catchphrase. Oh yeah, vintage A&P with the green smocks and red jackets! It's hard to remember now, but for many years A&P was not just the biggest supermarket chain in America, it was one of the biggest retailers period. From
Retrotisements — Breakfast Cereal Bonanza!

Retrotisements — Breakfast Cereal Bonanza!

Advertising, Retrotisements
Ah, cold breakfast cereal. A little bit of heaven in a bowl, yes? I subscribe to the theory that you're never too old to enjoy a big bowl of cereal. I also believe that all it takes to feel young again is to sit back and watch some vintage cereal commercials, so here we go! Lucky Charms Is it just me, or do kids usually come off as really obnoxious in these ads? Frosted Flakes That's Tony the Tiger as voiced by the legendary Thurl Ravenscroft, of course. Apple Jacks Ah! Can't sleep, giant Apple Head will eat me... Quisp & Quake I think I choose the one who doesn't sound like a really bad Catskills night club act. Cap'n Crunch Ah yes, those villainous Soggies. The last line of defense between this cereal and a shredded mouth. (more…)
Retrotisements: Playoff baseball edition

Retrotisements: Playoff baseball edition

Advertising, Retrotisements
What could possibly be more American than watching playoff baseball in October?  Using baseball to hawk merchandise, that's what.  Here's a collection featuring the great American pastime.  And by that I mean baseball, not advertising.  Maybe. I've seen some strange wallpaper choices in my day, but the "Ghost of Bill Dickey" collection has to be the strangest.  And it sure as hell can't be good for your appetite.  And are those cantaloupes in that bowl of Grape-Rocks? (Post Grape-Nuts Flakes, 1956) Apparently Jim Britt is something of a broadcasting legend in the New England area, so I can't really bag on him for pitching cigarettes.  It's just a neat old ad, and certainly the type of thing you wouldn't see today even without all the advertising restrictions placed on tobacco
Retrotisement: Life cereal

Retrotisement: Life cereal

Advertising, Retrotisements
Faithful Mad Men viewers should remember all the way back to last Sunday's episode, which featured Don Draper making a pitch to win the Life cereal account.  Too bad his idea "Eat Life by the Bowlful" idea didn't win, because the pitch used by Quaker Oats in the early '60s was much more...odd. Mmm mmm, how 'bout those pro-tee-ins!  They sure are most useful. For a more in-depth look at Life's pre-Mikey advertising, check out Eater.