Tag: Coke

Vintage Coca-Cola Advertising, Pt. 1

Vintage Coca-Cola Advertising, Pt. 1

Advertising
For the better part of a century-plus, Coca-Cola has been one of the most recognizable brands in the United States and the world. This is in no small part to the almost incalculable amount of gorgeous advertising images used to sell Coke over the past several decades. From major print and TV ad campaigns to the most unassuming store displays, Coke has had their marketing nailed down for what seems like forever. In honor of one of advertising's greatest triumphs -- not to mention an American institution -- I present here the first of hopefully many ad galleries featuring great Coca-Cola images throughout the decades. This collection features ten signs and displays from the mid 20th century, each in various stages of completeness. Click on any image for the full-size version. ...
Coca-Cola’s Contribution to the Civil Rights Movement of the ’60s

Coca-Cola’s Contribution to the Civil Rights Movement of the ’60s

Retrotisements
And now for a little advertising history lesson... The year was 1967, and the American Civil Rights Movement was at its zenith. After years of struggle to seek equality in the United States, African-Americans had won a series of stunning legal and moral victories. What they had not yet won, apparently, was the right to not be imitated by white people in advertising. Huh? Let me set the stage first. Here’s an ad for Coca-Cola that ran in the August 18 issue of Life magazine: OK, so what’s the problem you ask? Well, usually when a company wants to sell their product to different racial or ethnic groups, they use people from those groups. Like these Coke ads from black magazines in the same year: But apparently there was a severe shortage of African Americans with t