Up until recently, every Presidents Day sale commercial I had seen was either stupid, disrespectful or both. And then I caught this Executive Office Slow Jam from Honda. Oh yes, that is glorious. And inspired. "Who's your founding father?" "Talkin' 'bout the red, white, and bluetooth." I need to watch this again. George Washington and Abraham Lincoln have never seemed so damn soulful.
So I'm watching the Summer Olympics last night on NBC, and this commercial pops up: Yup, this is an ad -- titled "A Long Day of Childhood: Parent's Bedroom" -- for Ragú pasta sauce, and it's the best commercial I've seen in a long time. Certainly better than any of the ads I saw during the last Super Bowl, and much better than synchronized swimming. Thankfully I never walked in on my parents the way this kid did, but I know others who have. *shivers* And hey, am I the only one who didn't know that you were supposed to spell Ragú with that little accent mark? When did that start?
Just about the only time I see this AT&T commercial is during football games, and I've enjoyed it consistently for a few months. So here is the "Romantic Dinner" AT&T iPhone commercial. I'm not going to lie, there's a chance I may have been guilty of summoning scores/highlights on my iPhone during dinner or a conversation with Mrs. Suit. In my defense, sometimes you just gotta know what's going on in the game. But I'm at least smart enough to keep quiet while doing it. Unless the Raiders score. Oh, and as best as I can figure, the actress in this spot is Anicka Haywood. If someone knows better please let me know.
So how do you successfully re-introduce and market a basic household staple that has been around for more than 130 years, and really hasn't changed substantially during that time? This is how. Behold two new spots for Ivory soap, one of Procter & Gamble's signature brands. Short and clever. I love it. The stop-motion soap effect (please don't ruin it by telling me it's actually CGI) reminds me of old episodes of Gumby or Chapi Chapo, so big points there. I can overlook the slightly twee music at the end, as that's pretty standard in commercials these days. This campaign was developed by Wieden + Kennedy and features "Ivoryisms," the little marketing slogans featured in each spot. I'd say that the "less is more" point is made quite effectively here, so kudos to them. Ta...
These ads have been out for awhile but I'm suddenly noticing them more and more on TV. They're part of a series for Western Pest Services called "Bugs Ruin Everything," and while they're clearly inspired by some similar commercials by Orkin, they take a much more in-your-face approach. Witness my two favorites: Trash-talking bee interrupts a tender basketball moment A randy mouse ruins snuggle time with a feather And speaking of Orkin, here's my favorite spot of theirs. Quoth the roach, "Are we... dipping skinny?"
And now for something not so completely different. Interestingly enough, my personal favorite Super Bowl ad this year came from a direct competitor of the most offensive. It was also, technically, a “pre-Super Bowl” ad, so many of you may have missed LivingSocial’s tale of transformation: This commercial grabbed my attention immediately. The visuals – from the cupcake to the yoga class to the puppet show - were great, and the final payoff was brilliant. While the humor was based on a somewhat obvious joke of a burly “manly” man transforming into a …beautiful… well, transforming into a cross dresser, it was a bold choice. How many other companies out there are willing to display a move to an alternative lifestyle as a positive thing? It’s a shame that this ad is not getting the at
Another year, another batch of uninspired Super Bowl commercials behind us. But wait! There were some worthy ones this year, not the least is this awesome one from Volkswagen called "The Force": This Passat ad already won me over for the Darth Vader costume and awesome John Williams "Imperial March" Star Wars score. But as the parent of a 10-month-old, I couldn't help but get a little misty at the kid's reaction to the car starting up. And if you thought this ad was hokey and sentimental, well you're right. Except that it's awesome at the same time. There does seem to be some debate as to whether or not that's a little boy or girl in the Vader outfit. The YouTube description says it's a boy, which means he's in his sister's room trying to Force choke her doll or something.