The Dodge Polara was an automobile introduced in the United States for the 1960 model year as Dodge's top-of-the-line full-size car; after the introduction of the Dodge Custom 880 in 1962, the Polara nameplate designated a step below the full sized, best trimmed Dodge model. In its various forms, the Polara name was used by Dodge until 1973, when its position in Dodge's line-up was replaced by the Dodge Monaco. The name Polara is a reference to the Polaris star, in a marketing attempt to appeal to the excitement surrounding the Space Race during the early 1960s. The Polara was a competitor to the Ford Galaxie 500 and the Chevrolet Impala.
For my latest car advertisement capsule, I've gathered marketing material for the full line of new 1970 Dodge cars, wagons, vans, and trucks. You'll see vintage print and TV ads for the Dart, Coronet, Polara, Monaco, Charger, Challenger, Super Bee, and more. If you like these great vintage advertisements, you could be Dodge Material! (To see other car lineup advertisement galleries, click here. Got a request for other years and makes? Let me know in the Comments section.) 1970 Dodge Dart The fourth-generation Dart was refreshed somewhat for 1970 and was available in three main trims. There was the basic four-door sedan, the two- and four-door Custom, and the two-door Swinger (available in base or 340 performance models). Owners of the Swinger 340, as well as other Dodge performance mo