Tag: Douglas

Ads from the Open Road, Volume 1

Ads from the Open Road, Volume 1

Retrotisements
I don't really pay much attention to billboard advertisements while I'm driving, unless it's something fairly snappy or unique. And as much as I'd like to romanticize old billboard ads, I think the medium as a whole has been fairly bereft of great ideas. And if you think about it, it makes sense. You're only going to see a billboard ad clearly for what, four or five seconds? So it's all about economy of ideas and design. Anything too complicated and you either lose a driver's interest or cause a 20-car pileup. Neither is good for business. I'm not holding this group of classic billboard ads up as the best ever, but I think you'll enjoy them nonetheless. These are all courtesy the Duke University Libraries Digital Collections advertising series. I can't decide which part of...
Retrotisements – Telephone technology

Retrotisements – Telephone technology

Advertising, Retrotisements
With the release of the much-ballyhooed iPhone just around the corner, I thought I'd take a look at a few other telephone innovations of the past. Satellite phone service While satellite phone service is no big deal now - and has in fact been eclipsed by cell phones in terms of sheer usage - this 1960 ad from Douglas (pre-McDonnell) recalls a time when the technology was very much new and exciting (the first American satellite, Explorer I, had only been launched in late January 1958). Picturephone   Other than jet-powered cars, few things scream "FUTURE!" like videophones. This 1968 ad from Western Electric (the manufacturing arm of AT&T) promised to bring the future to the present through the introduction of the Picturephone, but for a variety of reasons it flopped...