Tag: Esurance

What’s so funny about insurance?

What’s so funny about insurance?

Advertising
It used to be that insurance commercials were created to convey one thing above all else — a feeling of total security and warm fuzziness that Company X was going to be there for you after your house blew up or your car got flattened by a rampaging elephant. Ad campaigns from agencies like Nationwide, State Farm, and Allstate were full of sensible people making sensible decisions. The slogans drove this theme home even more succinctly: Nationwide was on your side, you were in good hands with Allstate, and so on. But somewhere along the way things changed and insurance companies decided to start getting a bit cutesy with their ads. The Aflac Duck (voiced by the unlikely pitchman Gilbert Gottfried) debuted nationally in 1999, while local companies such as Chicago-based Eagle Insuranc