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Tag: fast food

The Evolution of Fast Food Logos: Top 10 Burger Chains Edition

The Evolution of Fast Food Logos: Top 10 Burger Chains Edition

Advertising, Featured Posts
I know I'm certainly not the first person on the internet to post a gallery showing the history of fast food logos. But I'll be honest -- a lot of the other ones I've seen have been half-hearted at best, completely lazy and misleading at worst. So here's my attempt to remedy that. Here is my turn at a gallery showing the evolution of fast food logos, featuring the top ten largest chains in America (measured by number of locations in 2010). Dates on some of these logos are estimated, as exact years are difficult to come by for some. If anyone has higher-resolution versions please let me know. #1. McDonald's (est. 1940) The restaurant that became McDonald's was started in 1937 in Monrovia, California by Patrick J. McDonald, and sold burgers and orange juice. In 1940 his sons Maurice and...
Let’s Talk About the New Wendy’s and Arby’s Logos

Let’s Talk About the New Wendy’s and Arby’s Logos

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This fall has seen a few major changes on the fast food logo front. Venerable chains Wendy's and Arby's both made significant changes to their branding for the first time in decades. While the basic visuals were kept intact, the looks have very much changed. Let's look at the changes in alphabetical order. (image via StockLogos) So what's really changed here is the move from 2D to 3D, and yet another corporation moving to a sans serif typeface. Oh and then there's the new apostrophe, which is supposed to look like something I guess. It's not an offensive change, but I don't really think it's an effective one either. I can understand with those who found the prior logo a little old-fashioned, but there's the right way to modernize and the wrong way. First of all, can we stop wi
Vintage Burger King Logos Help Celebrate the Anniversary of the Whopper

Vintage Burger King Logos Help Celebrate the Anniversary of the Whopper

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Unbeknownst to me until last weekend, Burger King is raising a big fuss to celebrate the 55th year of its Whopper sandwich. I've been known to patronize their restaurant from time to time, so imagine my delight when I saw that they're splashing their old logos all over their food packaging. Below are scans I took recently, featuring vintage Burger King logos of the past: This is the original Burger King logo, and dates from the around very beginning of the franchise -- once known as Insta-Burger King -- in 1955 all the way through the 1960s. You can get a larger version here. Here's the next version of the mascot -- apparently also known as Kurger Bing according to Wikipedia -- which debuted in 1971. He lasted until the late '70s, when he was replaced by the more realistic-lo
A Fast Food Training Video Roundup

A Fast Food Training Video Roundup

Featured Posts, Funny Stuff
As much as we (OK, I) like to mock the typical fast food employee for having rather low career aspirations, I know that's kind of unfair. After all, someone has to cook that food and process those orders, right? And it's not like most people in fast food service are looking to make a career out of it. It's just a job. A shitty, smelly, greasy job with terrible wages. But one with awesome employee training films and videos. Speaking of which, let's look at some of those classic employee training videos for various fast food chains and share a good laugh, OK? OK. McDonald's Long the king of fast food, McDonald's has more than 33,000 locations worldwide. All those employees rely on cutting edge, informative and entertaining training films to guide them while working under the glo...
1974 Burger King ads offer a study in contrasts

1974 Burger King ads offer a study in contrasts

Advertising, Retrotisements
Here we have two 1974 Burger King ads, both from the same "Have It Your Way" campaign. They both feature BK employees wearing the same groove-tastic uniforms, and they were both shot at the same location. But see if you can spot the subtle difference in the way the two spots are produced and targeted. #1 -- Super Soulful BK #2 -- Super White Bread BK Now, crafting ads to appeal to a certain demographic is nothing new, so I'm not casting judgment here. All I'm saying is that if the BK from the first ad still existed today, I would eat there EVERY DAY. I would sit back, cram another Whopper down my gullet, and watch the Supremes-esque cashiers serenade me with their soulful voices. And I would be 300 pounds in no time.
Retrotisements – McDonald’s McRib

Retrotisements – McDonald’s McRib

Advertising, Retrotisements
If you aren't one of the many McRib believers out there, now is your chance to find enlightenment.  Now through November 14, McDonald's is unleashing one of their menu's white whales* on the American public.  So if you've been missing a certain something in your life -- that something being soft, molded pork-like product slathered in BBQ sauce, onions, and pickles and served on a soft roll -- you can now fill that void.  Just remember to stock up on antacid and toilet paper. But before you head out the door, join me for a quick look back at some McRib ads of yesterday.  First up are a fun pair of spots from 1989: Hey I don't know about you, but McRibs always taste best in an Oldsmobile Firenza. And did you check out that Coke? Does McDonald's even sell soda in cups that small
Retrotisements — Back to School edition

Retrotisements — Back to School edition

Advertising, Retrotisements
One of the few advantages to being out of school is that I don't get to experience the huge buzzkill that occurs around mid-to-late summer, when the first Back to School ads start appearing. There you are, all happy and carefree when BAM! -- you walk into the mall and see giant displays of backpacks, notebooks, and other implements that have absolutely no use outside of school. So for the rest of the summer, you can't quite enjoy yourself on the same level because there's that little nagging reminder in your subconscious that any day now, it's all over. See, I don't have to deal with that anymore because I work for a living. Every day is like that, so eventually your soul is numbed and you kind of get used to it after awhile. Anyway, here's some ads to either get you back in the ...
English manglage: Would you like some fries with your McSand?

English manglage: Would you like some fries with your McSand?

Funny Stuff
Not every new item McDonald's has rolled out in its long and storied history has been a winner. Something tells me this will take its place next to the McDLT, McPizza, and the McLean Deluxe. Now I know why I never liked the McFlurry. Sure it's cold and creamy, but it's got that certain grit I just don't need in a chilled treat. Incidentally, and for those who haven't cottoned on yet -- this is supposed to be spelled "desserts." (image via Consumerist) Related articles McD's "snack size" McFlurry is a Snickers Bar dissolved in a can of Coca Cola! (weightymatters.ca) Artist Sculpts Skull Out Of McDonald's French Fries (consumerist.com) McDonald's Employees Stand Outside New Sonic To Remind People McDonald's Exists (consumerist.com) 'Seriously McDonalds' Hoax-Pic Anger...