Tag: General Mills

Design Evolution: Vintage Cereal Boxes

Design Evolution: Vintage Cereal Boxes

Ephemera
For my latest look at how much logos have changed over the years, it's time for us to all take a trip back to our childhood. It's Saturday morning, you've got a whole day of cartoons ahead of you, and you need the right fuel to get you started. What's better than a big bowl of breakfast cereal? Nothing, that's what. So here is a look at how ten of the most iconic brands in cereal looked in days gone by. These are not all the original box versions, just ones that I think you'll find the most interesting. One thing you'll see is that in many cases the iconic mascots you associate with cereal brands -- Sonny the Cuckoo Bird, Lucky the Leprechaun, and -- were not around when the cereal first came out. Grab a spoon and enjoy! Frosted Flakes (Kellogg's, 1951) Lucky Charms (Genera...
Here’s a Pair of General Mills Cereal Products from the 1970s

Here’s a Pair of General Mills Cereal Products from the 1970s

Ephemera
There have been five monster-themed cereals from General Mills since 1971, four of which are represented in this box scan and giveaway toy ad. Here are some mid-to-late '70s boxes for Count Chocula, Franken Berry, Boo Berry, and Fruit Brute. And here's a neat toy giveaway advertisement for Monster Bike Spinners from the back of the boxes. It was nothing more than a piece of plastic with a propeller that snapped onto your bike's handlebars, really.
Retrotisements — Breakfast Cereal Bonanza!

Retrotisements — Breakfast Cereal Bonanza!

Advertising, Retrotisements
Ah, cold breakfast cereal. A little bit of heaven in a bowl, yes? I subscribe to the theory that you're never too old to enjoy a big bowl of cereal. I also believe that all it takes to feel young again is to sit back and watch some vintage cereal commercials, so here we go! Lucky Charms Is it just me, or do kids usually come off as really obnoxious in these ads? Frosted Flakes That's Tony the Tiger as voiced by the legendary Thurl Ravenscroft, of course. Apple Jacks Ah! Can't sleep, giant Apple Head will eat me... Quisp & Quake I think I choose the one who doesn't sound like a really bad Catskills night club act. Cap'n Crunch Ah yes, those villainous Soggies. The last line of defense between this cereal and a shredded mouth. (more…)
Retrotisements – Tang

Retrotisements – Tang

Retrotisements
The General Mills Corporation started producing a little-known, citrus-flavored drink mix called Tang in 1959.  It sold pretty poorly for more than half a decade, until the company noticed that it was being used by NASA's Gemini space program.  They latched onto that as a marketing angle, and fifty years later Tang is still synonymous with outer space and astronauts.  So much so that many people mistakenly believe that Tang was developed for the space program. It didn't take long for General Mills to cash in on the 1969 moon landing, as this ad demonstrates: Notice the little blurb at the bottom that says "Chosen for Apollo astronauts in outer space"?  Makes for a great sales pitch, except it's not entirely true.  According to both Neil Armstrong and Buzz Aldrin, Tang was not on