Tag: household products

This 1950s Super Homemakers’ Guide Volvelle Is Super

This 1950s Super Homemakers’ Guide Volvelle Is Super

Ephemera
Long before the days when handy housekeeping tips were just a click or an app away, the housewives of America and Canada had to make do with decidedly more crude technology. But man was some of it ever spiffy. Case in point: the Super Homemakers' Guide volvelle (aka wheel chart), published by Super Publications in 1954. The idea is simple -- just dial up whatever you need to mend or wash, and the wheel tells all. For instance, thanks to the guide you know that when you cook cabbage you should place a dish of vinegar on the stove to remove the cabbage odor. Not sure how you get rid of the vinegar odor, as there's no slot on the volvelle for that. This was made with the intent of business buying in bulk to advertise themselves, as on this eBay listing specimen. Pretty neat, no? ...
Vintage VHS Commercial Bonanza, Part 6 (feat. Sergio Valente and Frank Perdue)

Vintage VHS Commercial Bonanza, Part 6 (feat. Sergio Valente and Frank Perdue)

Retrotisements
It's been more than two months since I shared the last batch of vintage 1982 commercials, so I'd say we're overdue. The following are all the ads shown during the fifth break of WABC-TV Channel 7′s airing of Von Ryan’s Express on June 19, 1982. In this double-size break we've got Mel from Alice hawking bug spray, processed cheese-type food, the one and only Frank Perdue, and more! Two of the ads in this section -- Kal Kan and Midas -- were repeated from earlier in the broadcast and have already been posted, so I'm not putting them here again. Part 5 of our VHS treasure trove is here. Astute viewers should recognize our bug-challenged gardener friend as Vic Tayback, aka Mel from the old Alice TV show. (No-Pest) Other than the jaunty, period jingle the thing that stands
Commercials I love: Ivory soap gets clever (and stays simple)

Commercials I love: Ivory soap gets clever (and stays simple)

Advertising
So how do you successfully re-introduce and market a basic household staple that has been around for more than 130 years, and really hasn't changed substantially during that time? This is how. Behold two new spots for Ivory soap, one of Procter & Gamble's signature brands. Short and clever. I love it. The stop-motion soap effect (please don't ruin it by telling me it's actually CGI) reminds me of old episodes of Gumby or Chapi Chapo, so big points there. I can overlook the slightly twee music at the end, as that's pretty standard in commercials these days. This campaign was developed by Wieden + Kennedy and features "Ivoryisms," the little marketing slogans featured in each spot. I'd say that the "less is more" point is made quite effectively here, so kudos to them. Ta...
The Best $9.99 I’ve Ever Spent (Part 1)

The Best $9.99 I’ve Ever Spent (Part 1)

Advertising, Retrotisements
A few years ago I stumbled across a product I never thought I'd see -- a two-DVD set of nothing but old TV commercials. Now, to most people this probably sounds like the dumbest concept in the history of ever. But to me, finding this was better than finding 10 bucks behind the sofa. In a testament to my bizarre notion of what is entertaining, I think I've watched it at least 5 or 6 times already. I don't know if this could really qualify as nostalgia for me, since the bulk of these commercials originally aired years before I was born, so it's not as if I'm using these to return me to my childhood. The set is priced at $9.99 for a reason. The video quality of a lot of these commercials is marginal, which is understandable. A 30 or 40-year old Hamm's Beer commercial doesn't exactly warran...