Tag: Macy’s Thanksgiving Day Parade

Vintage Photo Wednesday, Vol. 41: Superman Balloon at the 1940 Macy’s Thanksgiving Day Parade

Vintage Photo Wednesday, Vol. 41: Superman Balloon at the 1940 Macy’s Thanksgiving Day Parade

Vintage Photo Wednesday
Last year I shared a cool vintage photograph of a Mickey Mouse balloon from the 1934 Macy's Thanksgiving Day Parade, so this year I'm back with another fantastic floating icon. This shot from the 1940 Macy's parade marks the debut of the famous Superman balloon. His debut was given its own article in the November 22 edition of The New York Times, entitled "Superman Struts in Macy Parade -- His 23-Foot Chest and 8-Foot Smirk Delight the Throngs Lining Sidewalks." This is yet another example of something from pop culture achieving an enormous amount of popularity in a very short time. Consider that Superman had only just debuted in in April 1938 in Action Comics #1. So within just a few years, the Man of Steel had his own comic book, his own radio program (The Adventures of
Vintage Photo Wednesday, Vol. 19: Mickey Mouse at the 1934 Macy’s Thanksgiving Day Parade

Vintage Photo Wednesday, Vol. 19: Mickey Mouse at the 1934 Macy’s Thanksgiving Day Parade

Vintage Photo Wednesday
Macy held its first Thanksgiving Day Parade in 1924, making it one of the oldest and longest-running parades around. It's also been known in times past as the Macy's Christmas Parade and later the Macy's Thanksgiving Day Christmas Parade, but the idea is the same. Balloons, balloons, and more balloons! A big debut took place in 1934, when Mickey Mouse -- who debuted in 1928 -- appeared as a balloon for the first time. In a bit of cross-brand promotion, Mickey wore a Macy's star on his chest. Here's a photo from that 1934 parade, taken in the area of 46th Street and Broadway. Click for a larger version. Lots of fantastic details besides the balloon here. The timeless Coca-Cola sign is there of course. On the left is the Orpheum Dance Palace, which was a place where you could pay f