Sunday, May 24
Shadow

Tag: Mattel

The art of gaming

The art of gaming

Ephemera, Games & Toys
Gamers today pretty much take it for granted that any new release they get their hands on will be a veritable orgy of graphics and sounds.  When you look at promotional materials for a game like Call of Duty: Black Ops or Rock Band 3, you know that what you see in a commercial, a trailer, or a poster will pretty be much be what you get when you play the game. This was not always so.  See, there was a time when the surest way to draw the attention of a gamer was not by showing real game play (although that was part of any ad campaign), but through attractive packaging.  And up until, say the mid-'80s, there was usually a fairly substantial disconnect between what you saw on the box and what you saw on the TV or PC.  People more cynical than I have called this bait and switch of a kind, b
Retrotisement – Beverly Hills, 90210 dolls

Retrotisement – Beverly Hills, 90210 dolls

Advertising, Retrotisements
You kids can have your Webkinzes and your Dora the Explorer crap. Back in my day -- well, maybe a little past my day -- we had real toys. Why, take these Mattel Beverly Hills, 90210 dolls. No seriously, take them. Sadly, it seems this set didn't include Brian Austin Green, probably because his character hadn't completely sold his soul and driven his best friend to suicide yet, all in an effort to get with the in-crowd. Even sadder is the lack of everyone's second-favorite television restaurateur, Nat (on a side note, is Joe E. Tata not the greatest name in history?). Despite this, you have to admit this is one rad set of dolls. I'm not sure how you're supposed to play with them, however. I guess they could preen around your playroom/bedroom and ostracize your other dolls and a...