Tag: McDonald’s

The Secret of McDonald’s’ Success? Not Hiring Women

The Secret of McDonald’s’ Success? Not Hiring Women

History
I know it's kind of a cheap tactic to hold someone accountable for views they held decades ago, when society was very different, but I did a double-take when I read a quote from McDonald's patriarch Ray Kroc. Kroc, in an Associated Press interview published in several papers on September 15, 1959, cited several factors as to why McDonald's was such a runaway success. There were economic considerations such as a simplified menu and no in-store dining, but Kroc also seemed to focus on the type of image the chain should portray and the type of people they wanted working and dining. In Kroc's own words: "We don't allow juke boxes, cigarette machines or phone booths -- and we don't hire female help," he said. "In picking a site we count the churches and schools in the area, rather
45 Years of Selling the McDonald’s Big Mac

45 Years of Selling the McDonald’s Big Mac

Retrotisements
Although it was invented in 1967 by McDonald's Uniontown, Pennsylvania franchise owner Jim Delligatti, the Big Mac didn't enter the national consciousness until 1968. That was the year McDonald's added the sandwich -- originally dubbed the Blue Ribbon Burger and the Aristocrat -- to its national menu. In doing some quick research into how the Big Mac was marketed, I found what I believe to be the oldest national print advertisement for it. It ran in the March 14, 1969 issue of Life magazine and looked like this (click for a larger version): So unless someone has information that says otherwise, I consider this month to mark the 45th anniversary of Big Mac advertising in America. Here's a TV ad that ran around the same time (the uploader says it's from 1967 but I doubt it very muc
Let’s Look At Some Vintage 1960s McDonald’s Advertisements

Let’s Look At Some Vintage 1960s McDonald’s Advertisements

Retrotisements
So I'm cruising through eBay looking for more vintage ads to share, and I happened upon a group of excellent ones from the early-to-mid 1960s. They're not flashy by any means, but they offer just a little slice of Mickey D's life from the Kennedy era and beyond. Most importantly, all of these black-and-white print ads feature vintage McDonald's branding and building designs as seen in my post detailing the history of some fast food logos, so it should come as no surprise that I had to share these. First up are four ads printed throughout 1961 in the Cincinnati Enquirer. All but one feature the classic mid-century arch building design, and we even get an appearance from Speedee! (Click on any ad to be taken to a full-size version on my Flickr page.) A free bagpipe band ...
The Evolution of Fast Food Burger Chain Logos: The Video

The Evolution of Fast Food Burger Chain Logos: The Video

Advertising
I just had so much gosh darn fun putting together my retrospective of fast food burger chain logos that I decided to turn it into a YouTube slideshow. Because some people just love slideshows. And as a special bonus I included audio extracts from vintage TV ads for some of the chains, like McDonald's, Burger King, Wendy's, Dairy Queen, Arby's, Sonic, Jack in the Box, Hardee's, Carl's Jr., and Checkers/Rally's. Enjoy!
The Evolution of Fast Food Logos: Top 10 Burger Chains Edition

The Evolution of Fast Food Logos: Top 10 Burger Chains Edition

Advertising, Featured Posts
I know I'm certainly not the first person on the internet to post a gallery showing the history of fast food logos. But I'll be honest -- a lot of the other ones I've seen have been half-hearted at best, completely lazy and misleading at worst. So here's my attempt to remedy that. Here is my turn at a gallery showing the evolution of fast food logos, featuring the top ten largest chains in America (measured by number of locations in 2010). Dates on some of these logos are estimated, as exact years are difficult to come by for some. If anyone has higher-resolution versions please let me know. #1. McDonald's (est. 1940) The restaurant that became McDonald's was started in 1937 in Monrovia, California by Patrick J. McDonald, and sold burgers and orange juice. In 1940 his sons Maurice and...
A Fast Food Training Video Roundup

A Fast Food Training Video Roundup

Featured Posts, Funny Stuff
As much as we (OK, I) like to mock the typical fast food employee for having rather low career aspirations, I know that's kind of unfair. After all, someone has to cook that food and process those orders, right? And it's not like most people in fast food service are looking to make a career out of it. It's just a job. A shitty, smelly, greasy job with terrible wages. But one with awesome employee training films and videos. Speaking of which, let's look at some of those classic employee training videos for various fast food chains and share a good laugh, OK? OK. McDonald's Long the king of fast food, McDonald's has more than 33,000 locations worldwide. All those employees rely on cutting edge, informative and entertaining training films to guide them while working under the glo...
McDonald’s and Burger King Wish You a Happy and Groovy Valentine’s Day!

McDonald’s and Burger King Wish You a Happy and Groovy Valentine’s Day!

Ephemera
It's almost Valentine's Day once again, which means love is in the air. Well, love and greasy fried crap. So to celebrate Fast Food Love, American Style, let's check out this gallery of Valentine's Day cards from McDonald's and Burger King. Up first is a set from the McDonaldland gang, circa 1973/74.   For an even groovier Valentine's Day experience let's take a left turn to the Burger King Kingdom, where the visage of the Burger King beams at us from this set of postcards. These were produced in 1972 and feature a clean-shaven, decidedly un-scary King. (card scans via Flickr user Waffle Whiffer)
Retrotisements – McDonald’s McRib

Retrotisements – McDonald’s McRib

Advertising, Retrotisements
If you aren't one of the many McRib believers out there, now is your chance to find enlightenment.  Now through November 14, McDonald's is unleashing one of their menu's white whales* on the American public.  So if you've been missing a certain something in your life -- that something being soft, molded pork-like product slathered in BBQ sauce, onions, and pickles and served on a soft roll -- you can now fill that void.  Just remember to stock up on antacid and toilet paper. But before you head out the door, join me for a quick look back at some McRib ads of yesterday.  First up are a fun pair of spots from 1989: Hey I don't know about you, but McRibs always taste best in an Oldsmobile Firenza. And did you check out that Coke? Does McDonald's even sell soda in cups that small
Here’s some stuff I enjoyed this week

Here’s some stuff I enjoyed this week

Internet, Links
Here’s a fresh batch of some quality interweb finds I’ve come across over the last 7 days or so: Supposedly this is the first ever designed album cover, designed by Alex Steinweiss for a George Gershwin collection. (It's a Small Web) Remembering the devastation in Hiroshima, Japan, on the 66th anniversary of the atomic bomb explosion (Fans in a Flashbulb) An interesting essay by Neil deMause on the apparent collapse of the sports ticket market, and what it may mean for fans (Slate) LinkedIn users -- learn how to opt out of having your images used for marketing purposes (Boing Boing) Burger King's bizarre 1970s-era attempt to compete with McDonald's by creating the Burger King Kingdom; and you thought The King was creepy before? (Thought Catalog) An absolutely fantastic li