Tag: Nike

The Best and Worst NFL Logos (NFC West)

The Best and Worst NFL Logos (NFC West)

Sports
With the 2012 National Football League season nearly upon us, now is as good a time as any to obsess once again on one of my favorite topics — logos. So I’m going to offer up my choices for the best and worst NFL logos for all 32 current NFL franchises. Primary, alternate, and helmet logos listed on Chris Creamer’s outstanding logo website are all under consideration. Today, for the last entry, I look at the four squads of the NFC’s West division. Previous entries: AFC East, NFC East, AFC North, NFC North, AFC South, NFC South, AFC West Arizona Cardinals Best If there are two things the Cardinals have been consistent about over the decades, it's the look of their logo and their losing (recent years excepted). I've always been a fan of the Cards' look. Worst I guess back in
Presenting your 2012 London Olympic medal designs

Presenting your 2012 London Olympic medal designs

Sports
So we've already established that the logo for the 2012 London Summer Olympics is an abomination, but what about the medals? Well, they're half an abomination. See for yourself: The front of the medals feature "the traditional image of the Greek Goddess of Victory, Nike, stepping out of the Parthenon to arrive in the Host City." Dammit, is there anything Nike can't get their image on at this point? Really it's not so bad. But then there's the reverse side, with that hideous logo staring me right in the face. It's supposed to be a metaphor for modern London. It also contains a portrayal of the River Thames to reflect London, and a square to break up the medal's circular design and “emphasise its focus on the centre.” See, even the designer (David Watkins) knows it's so awful that
I am a marketing genius

I am a marketing genius

Funny Stuff
Advertising is a tough business. The average consumer is bombarded with hundreds of ads throughout the day, large and small, so getting their attention for more than a few seconds is a herculean task. Occasionally an ad campaign is heard through the din (the Geico cavemen and Nike's "Just Do It" just to name a few) but most are quickly consigned to the dustbin of marketing history. For companies looking to take their Q Score to the next level, I have the answer - spam. Sure the idea sounds vile at first, but so does McDonald's "I'm Lovin' It" campaign and that crap's been going on forever. So many ad executives are sold on trying to be super-clever or technologically innovative that they forget that simple is usually best. And what could be simpler or more effective than the techniques ...
No-Go Logos

No-Go Logos

Advertising
I've always considered myself an armchair graphic designer, particularly when it comes to logos. A logo is a really easy and effective way to convey an image about your business/club/whatever. And while I'm all for modern styling, logos are one area where I'm old-fashioned. Too often, companies will update their logo for seemingly no good reason, and it's usually for the worse. So let's take a look at a sampling of logos and emblems, both old and new, and see if my stodgy views are justified. Burger King The original BK logo was simple, yet effective. A nice, quirky little font and the bun halves got the point across. Not as iconic as the golden arches, but still good. The font on the logo was made blander in 1994, then five years later BK unveiled a SLAMMIN' new look: Yeah...