Thursday, May 28
Shadow

Tag: Parthenon

Presenting your 2012 London Olympic medal designs

Presenting your 2012 London Olympic medal designs

Sports
So we've already established that the logo for the 2012 London Summer Olympics is an abomination, but what about the medals? Well, they're half an abomination. See for yourself: The front of the medals feature "the traditional image of the Greek Goddess of Victory, Nike, stepping out of the Parthenon to arrive in the Host City." Dammit, is there anything Nike can't get their image on at this point? Really it's not so bad. But then there's the reverse side, with that hideous logo staring me right in the face. It's supposed to be a metaphor for modern London. It also contains a portrayal of the River Thames to reflect London, and a square to break up the medal's circular design and “emphasise its focus on the centre.” See, even the designer (David Watkins) knows it's so awful that