For the 1972 model year, Pontiac had ten models for sale in the US, covering six types. Those types and models were compact (Ventura II), mid-size (LeMans), full-size (Catalina, Catalina Brougham, Bonneville, and Grand Ville), station wagon (Safari and Grand Safari), personal luxury (Grand Prix), and muscle car (GTO and Firebird). In addition to the various print and TV ads for those models, Pontiac seemed particularly proud of its bumpers this year.
Here is a gallery of advertisements and advertising images for each of those models, as well as some generic ads.
For my latest gallery of vintage car ads I’m going to focus on one particular segment, in this case it’s station wagons from the 1979 model year. Having never owned one I can’t speak to the experience of what it’s like, but I always crack a smile whenever I see a classic family truckster still on the road.
So in the spirit of old school station wagons, let’s take a look from what was hot off the assembly line 40 years ago from a sampling of American and foreign automakers.
The seventh-generation Town & Country was in its second year as the mid-sized LeBaron wagon. It had formerly been the company’s full-size station wagon.
The 1979 Safaris were available in several trim packages. This ad highlights the mid-size Grand LeMans Safari and the full-size Bonneville Safari.
This Cutlass Cruiser, Oldsmobile’s mid-size wagon, features a diesel engine. 1979 was the company’s second model year with a diesel engine for its wagons.
And here is the full-size Custom Cruiser.
All four of Ford’s wagon models for 1979 are on this beauty of an ad, including the Club Wagon van. We’ve got the Pinto, LTD, and Fairmont wagons all out for a nice day at the lake.
1979 was the second model year for the Malibu wagon, then in its fourth generation. It was Chevy’s mid-size wagon entry.
Here’s Chevy’s full-size wagon, the Caprice Classic.
Dodge offered three wagon models in 1979 — the Colt, Aspen, and Diplomat. Here is the largest of the trio, the Diplomat.
We can’t forget our imports now can we? Here is the 1979 Volkswagen Dasher, known back home as the Passat.
The subcompact Nissan Sunny (sold in North America as the Datsun 210) was in the second year of its fourth generation in 1979. In 1982 it was replaced by the Sentra.
The Subaru Leone went by many names in America in the late ’70s, including the Subaru GL or L Series. Whatever you call it, it clearly stands out from the station wagon crowd of 1979.
It’s been a looong time since my last new car ad gallery — just over three years in fact since my 1970 Dodge post. For the return of this series, let’s fast forward one decade to the dawn of the ’80s and the lineup for GM’s Pontiac make.
The theme for these ads was a pretty clever twist on the MPG initialism. In this case it stood for:
More Pontiac to the Gallon
More Pontiac Excitement to the Gallon
More Pontiac Excitement for the Great Ones
The only model I wasn’t able to find a good print ad for is the Sunbird, so if anyone can help me out please let me know.
(To see other car lineup advertisement galleries, click here. Got a request for other years and makes? Let me know in the Comments section.)
1980 Pontiac Compacts
1980 Pontiac Phoenix
1980 Pontiac Mid-Sizes
1980 Pontiac Grand Prix, Grand LeMans, Grand LeMans Safari
Along with real bumpers on cars, decorative hood ornaments seem to be a thing of the past. ‘Tis a shame too, as they really added that extra bit of personality to a car. Here’s a collection of photos showing some of my favorite hood ornaments, via Flickr.
1956 Chevy Belair
1929 Ford Model A Special Coupe
1939 Bentley Vanden Plas Tourer
1955 Buick Century
1934 Hudson Terraplane
1932 Buick 8 Convertible Coupe
1967 AMC Marlin Fastback
1956 Cadillac Coupe de Ville
1941 Chevrolet Master Deluxe Coupe
1934 Dodge Brothers Pickup
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